Please analyze where you think successful pharmaceutical models have innovated their business models?

The pharmaceutical industry is a highly competitive and risky industry, so pharmaceutical companies need to innovate their business models to increase competitiveness and reduce risk. Here are some examples of where pharmaceutical companies have innovated their business models:

R&D model: Traditionally, R&D is carried out by pharmaceutical companies themselves, but nowadays more and more companies are adopting an open innovation model, collaborating with other companies or academic institutions to carry out R&D, thus reducing R&D costs and time.

Marketing model: Pharmaceutical companies need to build partnerships with channels such as doctors, pharmacies and hospitals. The traditional marketing model is to visit doctors and pharmacies through representatives, but now more and more companies are adopting a digital marketing model to connect with their customers through methods such as social media and mobile applications.

Supply chain model: Pharmaceutical companies need to establish an efficient supply chain management system. The traditional supply chain model is to reduce costs through bulk purchasing and sales, but now more and more companies are adopting an intelligent supply chain model, which realizes the digital management of the supply chain through the Internet of Things (IoT) and big data and other technologies.

In summary, pharmaceutical companies have made business model innovations in R&D, marketing and supply chain to improve their competitiveness and reduce risks.