What are the modes of Internet business?

Internet business model is to refer to the Internet as a medium, integration of traditional business types, connecting a variety of business channels, with high innovation, high value, high profitability, high risk of the new business operation and organizational structure model, including the traditional mobile Internet business model and the new Internet business model.

From the perspective of development history, Internet business model can be divided into portal mode, e-commerce mode.

1. Portal mode: refers to the application system that provides a certain type of comprehensive Internet information resources and related information services, such as: search engine portal Baidu, entertainment information portal Sina, news and information portal Sohu and so on.

2. E-commerce model: refers to the business operation and profit model based on certain technology in the network environment and big data environment, for example: B2B on behalf of Alibaba, B2C on behalf of Vipshop, C2C on behalf of Taobao, O2O on behalf of Meituan Dianping and so on.

From the point of view of the profit source, the Internet business model can be divided into direct sales model, advertising model, value **** enjoy transaction model.

1. Direct sales model: whoever uses the product/service pays for it, e.g. Microsoft, Apple.

2. Advertising model: you use the product/service advertisers pay, eg: Google, Facebook.

3. Value **** enjoyment transaction model: a small portion of the loyal paying users to feed the whole product/service of the ordinary users to form a cross-subsidization, eg: Amazon, Tencent, Ali.

From the point of view of driving elements, the Internet business model can be divided into customer-driven model, resource-driven model, product-driven model.

1. Customer-driven model: rely on the construction of a strong marketing system to maintain customer relations business model, for example: to provide website construction, project outsourcing development, agency operations company.

2. Resource-driven model: a business model that relies on unique resources to develop products/provide services/undertake projects, e.g., telecom operators with business resources, DDT with platform resources, and KDDI with background resources from cooperative universities.

3. Product-driven model: rely on R & D products to solve user pain points, industry (business) issues of the business model, such as: training network courses, APP development company

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