Where is the best place to learn wine-making technology?

During the epidemic, many people lost their jobs and had nothing to do. It's not easy to start a business from home. If you start a business, you must keep your eyes open. Without guidance, it is difficult to do a good job in wine business.

Recently, many friends who make wine at home consulted me. They spent a lot of money on a certain * * to buy a lot of equipment, a water quality processor for a rice steamer, authorize agents and brands, talk about listed companies, and persuaded some people, spending 6.5438+million. Wait, a lot of things.

When I went home to make wine, I found that the company had no technology and after-sales service, not as good as they said. When I was studying, the wine was very good, but when I went home to make wine, I found that it was not that simple, and the wine was bitter and tasted bad. Calling the company to find various reasons to shirk, not helping students solve problems, and making many entrepreneurs lose their money.

Why are so many people cheated? I will analyze it with you today.

First, the star effect.

Advertising is a very widely used marketing method in enterprises, and it has become a common phenomenon in the industry to find celebrity endorsement products. The high endorsement fee increases the operating cost of the enterprise, and the wool will eventually come out on the sheep, and finally the cost will have to be passed on to the consumers. The phrase "the wool is on the sheep" has been circulating for centuries, and the high cost of hiring stars as spokespersons has made many people irresistible in front of many gorgeous advertisements and spokespersons.

95% of consumers said they didn't believe that the celebrity really used the endorsed products. Enterprises choose celebrity endorsements, and don't spend their energy on marketing. What's more important is that the product quality is excellent and the service is guaranteed, which makes it easier to win the favor of consumers.

If a star is not a star, he just makes money, and it is impossible to help you analyze whether an entrepreneurial project is reliable or not. Investing in celebrity fame is irresponsible for your own money.

Second authorized trademark.

Generally speaking, the trademark authorized by the small brewing equipment manufacturer is a trademark specially used for authorization after registration and has no value.

The trademark dispute between Jiaduobao and Wang Laoji is believed to be familiar to most people.

Jia Duobao and Wang Laoji

In order to make herbal tea drinks, Jiaduobao rented the "Wang Lao Ji" trademark of GPHL. Due to the rent problem, the two sides were red-faced, and GPHL refused to let Jiaduobao use the "Wang Lao Ji" trademark again.

Jiaduobao Group had no choice but to change the original "Wang Lao Ji" trademark to "Jiaduobao" trademark. The jar is still the jar, the herbal tea is still the herbal tea, and nothing else has changed.

Since then, the business of Jiaduobao herbal tea has plummeted, and the sales volume will never return to the past.

If you authorize someone else's trademark and your restaurant starts, is it passive for someone else to take the opportunity to increase your authorization fee or withdraw it? Then what should you do?

However, it will be different if we apply for our own trademark. You can make your own brand step by step, without worrying about being choked by others at the critical moment.

On the other hand, don't say that brands such as Maotai, Wuliangye and LU ZHOU LAO JIAO CO.,LTD will not be authorized to you, and other slightly famous brands will not be authorized to you.

licence

In other words, the trademarks authorized to you are worthless trademarks authorized for authorization.

Third, high output, simple operation and high profit.

Many training brewing companies are promoting raw material brewing. Compared with clinker brewing, raw material brewing is relatively simple, and it only needs to be crushed, directly added with water, added with koji, evenly stirred, sealed, fermented and distilled. This makes investors feel at ease, low cost, easy to learn, high yield and more money. However, the wine made in this way has a bad taste, bitter taste, heavy raw material taste, heavy water taste, insufficient fragrance, inconvenience and delicious taste, and no one at home buys it, which makes many entrepreneurs lose their money.

Comparison and analysis process:

Traditional brewing technology:

Raw materials → soaking → primary steaming → stewing grain → re-steaming → spreading and cooling → adding koji → boxing and cultivating bacteria → blending tank → barrel fermentation → distillation → finished wine.

New brewing technology:

Raw materials (grain+distiller's yeast+water) → fermentation → distillation → finished wine.

Clinker solid state

After cooking and gelatinization, raw starch is transformed into mature starch, which is more conducive to the transformation of starch, so the brewing cycle of clinker is short. In addition, cooking is beneficial to remove the odor in raw materials. The cooking of raw materials is beneficial to the decomposition of pectin and pentosan, thus reducing the content of methanol; Clinker wine produces more trace elements in the fermentation process, and the fullness and flavor of the entrance are better.

The fourth screen brush paste

Now is the Internet age, many people like to go online to inquire, but they have really entered the business routine.

What you want to see is what the merchants have done in advance. So you can't tell the truth from the false.

Network information is mixed, and mud and sand are everywhere.

"Water Army" usually refers to a group of network writers who publish specific information for specific content in the network and are employed, including all kinds of "zombie fans" who swipes tickets, clicks and praises. Of course, besides adding, there are also deleting posts and subtracting. So you can't see what you want to see, and a large number of soft articles are published online, so that you can't tell the truth from the false. Say too much and it will become true.

If you want to learn brewing technology, you must keep your eyes open and see clearly, and don't be deceived by bad merchants.

During the epidemic, many people lost their jobs and had nothing to do. It's not easy to start a business from home. If you start a business, you must keep your eyes open. Without guidance, it is difficult to do a good job in wine business.

Recently, many friends who make wine at home consulted me. They spent a lot of money on a certain * * to buy a lot of equipment, a water quality processor for a rice steamer, authorize agents and brands, talk about listed companies, and persuaded some people to spend 6.5438 million yuan. Wait, a lot of things.

When I went home to make wine, I found that the company had no technology and after-sales service, not as good as they said. When I was studying, the wine was very good, but when I went home to make wine, I found that it was not that simple, and the wine was bitter and tasted bad. Calling the company to find various reasons to shirk, not helping students solve problems, and making many entrepreneurs lose their money.

Why are so many people cheated? I will analyze it with you today.

First, the star effect.

Advertising is a very widely used marketing method in enterprises, and it has become a common phenomenon in the industry to find celebrity endorsement products. The high endorsement fee increases the operating cost of the enterprise, and the wool will eventually come out on the sheep, and finally the cost will have to be passed on to the consumers. The phrase "the wool is on the sheep" has been circulating for centuries, and the high cost of hiring stars as spokespersons has made many people irresistible in front of many gorgeous advertisements and spokespersons.

95% of consumers said they didn't believe that the celebrity really used the endorsed products. Enterprises choose celebrity endorsements, and don't spend their energy on marketing. What's more important is that the product quality is excellent and the service is guaranteed, which makes it easier to win the favor of consumers.