How to strengthen the monitoring of traditional media

1. Establish the credibility of traditional mainstream media.

In order to establish the credibility of the mainstream media and give full play to the leading role of public opinion supervision of the mainstream media, the key lies in the usual efforts. Therefore, the mainstream media and its practitioners must reflect and take effective rescue measures. The establishment of the credibility of mainstream media requires the strengthening of supervision by relevant government departments, the supervision and reporting by the audience, and the reconstruction and strengthening of the national moral system.

2. Select, amplify and guide online public opinion.

Because people have been exposed to traditional media for longer than online media, people will still regard traditional media as an influential and trustworthy media. In view of this advantage of traditional media, traditional mainstream media can influence and standardize network information dissemination in many ways. Let the mainstream media choose, enlarge and standardize some focus of communication on the network, so as to standardize the communication of network information and achieve better communication effect. You can also combine mainstream media with online media to better guide public opinion.

3. Master the right of first interpretation

Due to the diverse, timely and fast sources of news information that people can access, and the strong public opinion orientation of emerging media, it is difficult for mainstream media to report the incident at the first time. In view of this phenomenon, mainstream media should expand the guidance of public opinion, make authoritative in-depth reports after news events, master the first interpretation right of mainstream media, and correct unnecessary panic caused by inaccurate and undistorted online media. When a mainstream media always makes an appropriate and convincing explanation of news events in the first place, it forms an authority and influence in the hearts of the people.