How is rural tourism planned?

In recent years, with the strong support of the state, rural tourism has flourished and is in the ascendant. The planning of rural tourism should be analyzed from the following characteristics:

First, the demand is large. Tourists beg for drought. With the prosperity of domestic tourism, the market demand for rural tourism has gradually increased. People in the city hope to be placed in high-rise canyons and cement forests, so as to relieve the pressure of high workload and also to shade their nostalgia and yearning for nature.

Secondly, it has similar characteristics with leisure and holiday tourism. Pay attention to the needs of recreation and health, and rural tourism also has the characteristics of repeated consumption to a great extent.

Third, it is different from ordinary holiday travel.

Generally speaking, leisure and holiday tourism is a more mature tourism type than sightseeing tourism. Some leisure vacationers have a high disposable income level and are insensitive to the price of leisure vacation, and holiday travelers tend to take long-distance vacations. Compared with general holiday tourism, rural tourism has shorter distance and shorter travel time.

According to the above characteristics of rural tourism planning, Greenways jointly point out that rural tourism planning should pay attention to the following aspects:

(A) to enhance the cultural connotation of rural tourism

In the development of rural tourism, we should organically integrate rural tourism resources through systematic planning and carefully plan tourism development projects scientifically. At the same time, we should strengthen the construction of cultural connotation, take local culture as the core, and improve the taste and grade of rural tourism products. Strengthening the excavation of the cultural connotation of rural tourism is conducive to changing the current situation of similar structure and low grade of rural tourism products in China. In the development and design of rural tourism products, it is necessary to publicize rural folk customs, ethnic customs and local culture, so that rural tourism products have high cultural taste and high artistic style.

(2) maintain its true colors and highlight its characteristics.

For the development of rural tourism, we should pay attention to maintaining local color, highlighting rural characteristics and avoiding urbanization tendency. Investors in rural tourism should pay attention to protecting the original rural nature in the development. Therefore, it is necessary to strengthen scientific guidance and professional guidance for the development of rural tourism, strengthen the characteristics and differences of management, highlight the natural, simple, green and fresh environmental atmosphere in rural areas, emphasize nature, leisure and wild interest, and strive to show the charm of rural tourism.

(C) government-led, joint operation, * * * tree brand

At present, suburban cities all over the country are vigorously developing rural tourism, and the competition for tourists is fierce. Rural tourism should realize joint operation under the guidance of local government, form scale effect with the help of the strength of the group, build brand, increase market competitiveness, take the road of scale and industrialization, and realize the sustainable development of rural tourism.

Competitiveness is reflected in the feasibility and uniqueness of planning. Experts suggest that it is most important to find a professional organization and do a good job in evaluation and planning.

In recent years, rural tourism has become a hot spot. Tired of the pressure of big cities, more and more people choose rural tourism. First of all, they should search for local geography, landforms and historical customs, and it is best to have been there or be led by local people.

Basic points of rural tourism planning

I have lived in the countryside since I was a child. The air in the village is good, the neighborhood relationship is good, and the childhood is carefree. I think it is imperative to develop eco-agriculture and rural tourism, but most grassroots cadres don't know how to develop leisure agriculture and rural tourism industry, how to realize the differentiated experience of tourists and where to start. To develop rural tourism industry, we should not only think about sightseeing, but also make overall consideration and scientific planning.

Only by truly touching and grasping the hearts of tourists can we grasp the selling points, excitement and profit points of rural tourism industry.

So, how to do a good job in rural tourism planning? Rural tourism planning is a kind of tourism planning. From the perspective of resources, relying on village, pastoral, pastoral and other environments, through the scientific analysis and comparison of local resources in rural areas, rural areas have formed their own unique development directions. As a special type of tourism planning, rural tourism planning must follow the general principles and technical routes of tourism planning. Planning technical route is a certain logical relationship to be followed in the planning process, including the main contents of planning and the basic steps of making planning. At present, there is no technical route for rural tourism planning at home and abroad. According to the general requirements of leisure agriculture and tourism planning and the actual needs of rural tourism planning.

I summed up that the process of rural tourism planning is generally divided into five stages:

The first stage: planning and preparation.

The main work includes: (1) planning scope; (2) planning period; (3) Planning guiding ideology; (4) Determine the planning participants and organize the planning working group; (5) Designing the working framework of public participation; (6) Establish the coordination and guarantee mechanism in the planning process.

The second stage: investigation and analysis.

The main work includes: (1) the basic situation and location analysis of rural tourist destinations; (2) Comprehensive evaluation of rural tourism resources; (3) Tourism market analysis and scale forecast; (4) Competition and cooperation analysis and SWOT analysis of rural tourism development.

The third stage: strategic direction judgment.

Through the analysis of the background, present situation, context, geographical context and objective image of rural tourism development, the problems existing in its development are diagnosed horizontally and vertically, and the overall thinking of rural tourism development is determined, including rural tourism image planning, development direction and layout, development planning, etc. , and determined the planning objectives.

The fourth stage: planning.

Based on the general idea of developing rural tourism, this paper puts forward specific measures to develop rural tourism, including the planning and development of rural tourism products, land use planning and environmental capacity, support and guarantee system, etc.

The fifth stage: organization, implementation and comprehensive evaluation.

According to the specific content of rural tourism planning, do a good job in rural tourism planning and management; According to the economic, social and environmental benefits, comprehensive evaluation and timely information feedback are carried out, so as to supplement, adjust and upgrade the planning content in time.

The main contents of rural tourism planning:

Leisure agriculture park planning, characteristic agricultural sightseeing theme park, leisure agriculture exposition park, characteristic picking resort, new rural overall planning and design, new rural landscape design, rural tourism scenic spot planning, rural theme resort planning, country club, greenhouse building design, etc.

In rural tourism planning, the rural resources to be provided are as follows

Excellent rural environment: mountains, water and farmland;

Outstanding industries in rural areas: agriculture, forestry, animal husbandry and by-fishing;

The long history of the countryside: culture, relics;

Rural location: traffic conditions, close to big cities and scenic spots;

Other characteristics of rural areas: market demand and unique development advantages.

The contents of the differentiated experience planning of rural tourism mainly include

1, planning of rural customs and people's feelings

There are many nationalities in our country; Natural conditions vary greatly from place to place, and rural production activities, lifestyles, customs, religious beliefs, and economic conditions are different. For example, the living habits of ethnic minorities, traditional festivals in rural areas, and various folk activities popular in rural areas of China, such as spring outing, dragon boat racing, wrestling, horse racing, archery, bullfighting, swinging, catching songs and jumping on the moon, all have high tourism development value.

2. Characteristics of rural natural scenery planning

Due to the different geographical location and natural geographical environment, the countryside in China has colorful and unique natural scenery. The climate difference between the north and the south of China is remarkable, and it is more abundant in the rural natural landscape, attracting tourists with its unique rural scenery charm.

3. Local cultural and artistic planning

China's local culture and art are ancient, quaint and magical, and are deeply loved by Chinese and foreign tourists. All kinds of folk handicrafts produced in rural areas, as well as embroidery, straw weaving, bamboo weaving, wood carving, stone carving, clay figurine and dough figurine, are favored by tourists. All of them are welcomed by tourists because of their rich local characteristics. From ancient times to the present, there are various epics, myths, legends, stories, jokes and anecdotes circulating in rural areas of China, which are fascinating and memorable. In addition, rural cooking has a unique flavor, rural cooking culture and so on.

4, creative experience activity planning

Rural tourism should focus on industries with local characteristics, such as natural ecology, flower and seedling bases, crop production and breeding bases, and plan leisure tourism projects such as parent-child tours, picking gardens and experience bases, and plan creative projects such as farming activities and agricultural leisure as rural tourism and sightseeing experience activities, and constantly innovate leisure experience projects to attract urban residents to spend their holidays. Rural tourism planning should fully tap the traditional farmers' "Four Seasons Celebrations" according to the local agricultural resources. Such as transplanting festival, lotus festival, fishing festival, firefly festival, lobster festival, new rice festival, fruit festival and so on. Let visitors enjoy the scenery of the four seasons and experience the life in different seasons in the park.

First, live: find a good house (the most important thing is to meet a good host)

Second, eat: taste local farmhouse music or purchase local natural ingredients for processing in the hotel.

Third, tour: the surrounding scenic spots or picking gardens under the Raiders.

Fourth, purchase: you can go to local people's homes to buy characteristic original ecological agricultural products, which are cheap and good gifts.

With people's constant pursuit of innovation in leisure methods, tourism has stepped into the era of "slow tourism" from experiencing leisure, and rural tourism has sprung up, which not only meets the needs of urban residents to get close to nature and experience rural life, but also promotes the development of related industries in rural areas, broadens the channels for farmers to get rich and changes the rural landscape. However, in the absence of planning and planning, many rural tourism development is blind, only considering the present, not considering the long term, and the grasp of the market is not accurate. Therefore, the compilation of rural tourism planning is very important.

Highlight "agriculture"

Rural tourism can achieve rapid development in a short time, and its boosting force comes from the yearning of urban residents for nature and the rural world. In product design, we should seize the appetite of tourists and design marketable products. Through the analysis of the current situation of rural tourism development, many problems are found. In order to provide "better" services, many places have demolished the original farmhouses, built buildings and decorated them according to city hotels, which has led to the "urbanization" tendency of local village development, but as a result, there are fewer and fewer tourists and the tourist attraction is getting weaker and weaker. Therefore, it is very important to integrate the original local customs into the service. Nothing can be done without the word "agriculture".

Highlight "music"

A research report on tourists in the industry pointed out that a considerable number of tourists travel for fun, so rural tourism can not be limited to basic projects such as food, shelter and general picking, otherwise the development prospects will become narrower and narrower. We should firmly grasp the word "agriculture", strive to realize the word "happiness", change the traditional development ideas, enrich the itinerary of rural tourism, and make distinctive articles, so that city people can truly experience the happiness of rural life and experience the different tastes of life from city people.

Highlight "leisure"

Facing the era of leisure experience, the original rural tourism of "eating farmhouse meals, staying in farmhouses, doing farm work, picking farm fruits and playing farmhouses" has not adapted to the development of tourism. With the rapid development of tourism, the tourism market and consumer demand are increasingly rich, and the development of rural tourism should turn to the direction of experiencing leisure. At present, China's tourism is at this turning point, and the countryside must conform to the requirements of the times. On the basis of ensuring food, shelter, transportation and entertainment, fashion amusement and leisure vacation will be introduced into traditional rural tourism, forming a new rural leisure model and gaining longer vitality.

Direction of rural tourism planning

Rural tourism planning is closely related to the development of rural society, which should reflect the development trend of rural tourism as well as the development trend of world tourism.

Planning rural artistic conception

Rural tourism planning is to plan rural artistic conception. Rural artistic conception planning takes natural interest, poetic pastoral, grassland pastoral and blue bay as the soul, excavates the concept of harmony between man and nature, political order and natural law carried by rural culture, and integrates the concept of "harmony between man and nature"