Traditional Culture Encyclopedia - Traditional stories - I have a large quantity of dried chili peppers I don't know how to sell
I have a large quantity of dried chili peppers I don't know how to sell
Dried chili peppers belong to fast moving consumer goods (FMCG). The marketing of fast moving consumer goods focuses on access, that is, sales channels. The first floor of the brother said is the way of direct marketing, direct marketing is not a new product, is indeed an effective means of marketing one. There is also the traditional network of sales, that is, the agent model. The advantage of direct sales is to abandon the intermediate links, will make the sales price straight down, the brand effect is obvious. But the shortcomings are also obvious, that is, the control requirements are high, the input cost is large, direct marketing is more suitable for enterprises that already have a certain scale. Plus sales channels, in fact, the marketing channels of fast moving consumer is a combination of various ways. The traditional way there are the following: 1. supply of large supermarkets, large stores are fast moving consumer goods very must occupy the market. High turnover rate of customers is the guarantee of marketing. Such as dried chili peppers, I suggest that you negotiate with Wal-Mart, Carrefour, Century Lianhua and other large supermarkets purchasing, and strive to enter the supermarket, which is necessary. 2. direct procurement, that is, bulk group purchasing, such as long-term supply of restaurants, as the brother on the 1st floor said. Of course, this is only part of the supply of raw materials, supply to the use of dried chili peppers as raw materials for the production of food products, such as finished dried beans. 3. 3. agents to join, I personally think this is not to give up, to join the minimum investment to get the maximum return. 4. 4. of course, as a seasoning, and food stores, grocery stores and so on signed supply is also essential, the implementation of this time try to do fine, fast, full. Step by step slowly. The above is as a manufacturer or supplier should go to do the marketing steps. If you are an agent, how to sell chili, in fact, the steps are the same, because now the FMCG market city-level agents, the headquarters is below all the rights, such as the supply of local supermarkets and large supermarkets to negotiate with small supermarkets to supply the plan, and so on, and even advertising inputs, are agents to control. I hope the above answer can help you, and wish you a happy new year in advance.
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