E-commerce to help agriculture

"Internet + agriculture" has been a common concept in the field of agriculture, that agriculture on the Internet "express", what to grasp? The general secretary recently gave the answer - according to Xinhua News Agency reported that on April 20, the general secretary in Shaanxi during the visit, and Zhashui County, Zhashui County, Xiaoling Township, Jinmi Village villagers said: "E-commerce as an emerging industry can not only promote agricultural and sideline products, to help the masses out of poverty to become rich, but also to promote the revitalization of the countryside, is very promising. It is promising."

E-commerce "promising", is undoubtedly the ability of e-commerce to help farmers "stamp": "promising" refers to the e-commerce economy on the three rural empowerment effect. The "big" is to focus on the "energy value" of e-commerce to help farmers.

This year is the year of victory in the fight against poverty, as the main battlefield of poverty alleviation, the development of rural areas is related to the overall situation of poverty alleviation, and rural industrial prosperity is related to farmers' income and rural revitalization of the overall situation. Industrial prosperity involves both the demand side and the supply side, while circulation is the key link connecting the supply side and the demand side. Every year, the main problem of the difficulty in selling agricultural products during the harvest season is still stuck in the poor circulation, which leads to farmers' losses sometimes up to 30% or even more than 50%. Therefore, how to improve the circulation is one of the keys to the prosperity of rural industry.

In recent years, with the rapid development of network e-commerce, e-commerce platforms for solving this problem provides a good program. According to statistics, in 2014, China's fresh food e-commerce turnover was 28.9 billion yuan, rising to 210.3 billion yuan in 2018, and fresh food e-commerce accounted for the proportion of online retailing has also increased year by year.

In recent years, the implementation of the strategy of precise poverty alleviation and rural revitalization has provided a huge space for traditional large-scale e-commerce to alleviate poverty and help farmers, and traditional e-commerce companies have launched new e-commerce products, and a series of commodities downstream and agricultural products upstream mode. Pinduoduo in its agricultural products on the basis of the advantages of upstream, began to focus on improving the efficiency of agricultural products upstream, relying on its social e-commerce advantages, the development of direct delivery mode of origin, to achieve consumers, farmers, platform win-win-win pattern.

E-commerce to help farmers "promising", not only for the transformation of agricultural modernization to provide "digital intelligence" power, but also for the precise assistance to farmers in poverty to provide the Internet path guide. Considering that this year is the final battle against poverty, the final victory in the final year of the overall well-off, and the epidemic has brought this variable, the community should make good use of the e-commerce economy to help farmers "energy pool", leveraging the role of e-commerce support, so that the agricultural products "through the online line", so that farmers groups effectively benefit, but also let the farmers to the Internet path guide. Let the farmers group practical benefits, but also let the countryside inherent "development potential" is fully stimulated. In a sense, the e-commerce solution is not just a matter of marketing the products of many farmers, but also a matter of livelihood under the impact of the epidemic.

E-commerce to help farmers "great potential", but also need to make good use of. Good use of e-commerce to provide the number of intelligent kinetic energy, brought about by the role of empowerment, agriculture-related elements of resources are bound to be more fully activated, and poverty alleviation and rural revitalization of the foundation of the new kinetic energy support tamped more solid.