On the process of joining a brand and considerations

Matter of fact: choose to join the industry

In recent years, the emergence of a new popular chain of industry brands in the minority, but there are a lot of brands did not "fire" how long it disappeared. It can be said that the franchise chain of brands almost every year to reshuffle, which undoubtedly increased the franchise chain entrepreneurs to choose the difficulty. Therefore, when choosing to join the industry, must stand the test of the market: chain management system has been at least 5 years.

Matters 2: the higher the joining requirements, the greater the chance of success

Join the chain, for those who want to start their own business, eliminating the need to find a business project troubles, is indeed a shortcut to success. According to a survey, Japan's retail industry, 80% of the independent shopkeeper in the first year of closure, can last until the fifth year of only 8%; and chain stores in the first year of the end of business is only 20%, 77% of the chain stores can survive to the fifth year, this survey proves that "joining must be more than the self-employment business cost-effective." But these figures do not mean that 100 percent of the franchise will be successful.

According to the survey, looking for a certain store experience, and the number of chain stores up to a certain size or the development of at least five years of headquarters, a competitive chain of brands, more business security. Some emerging franchise system, itself in the market development time is not long enough, has not gone through the market experience, the customer's consumption habits have not yet developed, easy to cause temporary business booming illusion. When choosing a weak chain brand, although you can pay less to join, but relatively speaking, can enjoy the headquarters of the resources and help is also less; many things have to rely on the franchisee to take care of their own, the competitiveness of the natural is also weaker.

Competitive chain brands due to the development of a better future, join the natural requirements are high. But understand that the more stringent conditions to join the brand tends to have a more complete system of franchising as well as more powerful financial strength and strength, but more capable of ensuring that the franchisee is profitable. Because of this, the more reputable chain companies, the selection of franchisees when the gate is more rigorous.

Matter of three: the best with the chain headquarters "face to face"

Now a lot of chain companies, coupled with the first few years of the franchise profits can be considerable, so that some of the emerging chain companies and franchisees are more impatient. Some entrepreneurs eager to start a business, only to listen to some of the chain's promotional materials on the hasty signing of the franchise, until there are disputes only to find that the chain headquarters than their own store is still small, or even an empty shell, there is no store to solve the problem of the ability and experience. Therefore, a personal trip to the headquarters and its franchise, collect first-hand site information, very necessary.

If you want to start your own business, why not do it with a specialty that is unique to your area? It is recommended that you still combine the local market needs to choose a good project to join, looking for the project is best to find those who rely on their own store to accumulate experience to do up to the company, because they have the experience of opening this store, so you can give you the allocation of guidance and store management and sales skills, looking for the project do not want to be those who do not have a directly operated stores to join the company to cheat Oh. I heard that there is a couple of gifts to do in Guangzhou before the franchise company from the development of the store, the performance of the store is not bad it. Because no matter where there is love, this store is not easy to be copied to do, it is not easy to get the same goods.