Who can briefly describe the four behavior patterns of public relations?

The relationship between the public and the public can be summarized into four modes in theory, namely: one is the news propaganda mode; Second, the public information model; Third, the two-way asymmetric mode; Fourth, the two-way symmetrical mode.

These models reflect the achievements of the development of public relations theory, the deepening of people's understanding of the law of public relations activities, and the differences in the objectives and functions of public relations activities. Ten practical models derived from it specifically guide people's public relations activities.

Extended data

Public relations characteristics of public relations

1, perceptual

Public relations is an art of shaping a beautiful image, which emphasizes successful people and environment, harmonious personnel atmosphere and the best public opinion, thus winning the understanding, trust, goodwill and cooperation from all walks of life. The ancients in our country paid attention to "harmony between time, place and people" and regarded "harmony between people" as an important condition for success.

The relationship between public and private is the pursuit of "harmony between people" and creates the best soft environment for the survival and development of organizations or individual activities.

2. Two-way

The relationship between the public and the public is a two-way communication based on the truth, not a one-way public communication or investigation and monitoring of public opinion. It is a two-way information system between the subject and the public. On the one hand, organizations should absorb human feelings and public opinions to adjust their decisions and improve themselves; On the other hand, it is necessary to spread it to the outside world so that the public can know and understand themselves and achieve effective two-way communication.

Baidu Encyclopedia-Public Relations