How to operate conference marketing

Conference marketing is also called database marketing, and its basic elements are divided into three parts: before the meeting; During the meeting; After the meeting.

Collect the list of consumers through different channels before the meeting, and require the list to be true, objective and practical. After the list is collected, determine the time and place to prepare for the middle part of conference marketing, such as the layout, control and implementation of the on-site part. After that, the list will be classified according to different situations, and then consumers will be notified to the meeting place.

During the meeting, promotional activities were carried out on the spot to stimulate consumers' desire to buy as much as possible. Specific methods are similar to general activities, and should be used flexibly according to the changes of corporate culture, product efficacy, service target and environmental factors.

After the meeting, the active consumers will be screened again to determine the validity of the list. We should do a good job in service marketing and expand the channels and scope of publicity through conference marketing. Conference marketing seems simple. Popularly speaking, it is multifunctional marketing, which has a great impact on traditional marketing and has a positive impact. How to use it? How to manage? Staff quality? Environmental prediction? Outreach relationship? These are all problems that must be solved in conference marketing. If you are not ready, don't use this marketing model, otherwise it will be more destructive.

The real significance of conference marketing lies in maximizing the objective comprehensive efficiency of the relationship between sales and channels, sales and markets, and sales and interests of all parties. It is an effective way for modern enterprises to respond to the market. Conference marketing is equivalent to an aircraft carrier under high technology, and its role in modern marketing can be imagined. Cost marketing is the biggest problem in today's sales, and profit return is a relatively demanding phenomenon in this industry. Through understanding and practice, we can also learn from the conference marketing model of successful enterprises, analyze its advantages and disadvantages, and really make good use of conference marketing.

Conference marketing can be divided into three steps:

Step 1: Collect data information of specific consumers extensively and establish a database.

Collect consumer information through various channels, including consumer name, age, home address, contact number, family income, health status, etc. Establish a consumer file database, analyze and sort out these data, classify consumers according to their needs, and determine the target consumer groups.

Channels for collecting consumer data and information:

A. acquaintances Such as relatives, friends, colleagues, neighbors, etc.

B, introduced by acquaintances.

C. strange visit.

D. collect through various activities.

E, through the marketing network collection.

Step 2: Organization and implementation of conference marketing.

After determining the time and place of the meeting, send an invitation to the target consumers. Conference marketing is service-oriented, attracting the participation of target groups by promoting health care concepts, free health consultation, diagnosis and entertainment activities that consumers love; Through the recommendation of experts, consumers' statements on the good effects of products and one-on-one communication between salesmen are used to promote sales.

Step 3: Track the service. Provide after-sales follow-up service to customers, guide their use, compare the effects before and after use, and form a good word-of-mouth publicity. Continue to track customers who have not bought, eliminate their concerns through one-on-one communication and promote sales.

Enterprises, teams and individuals do not hesitate to use all marketing methods in order to make profits, attract attention and sell themselves. Facing the reality, an effective way is to use conferences, forums, seminars or exhibitions, that is, through conference marketing. Only in this way can we effectively spread the views, ideas, behaviors and even products of enterprises, teams or individuals to the audience, so as to improve their own popularity, establish their own image and increase product sales.

Whether it is an international conference or a domestic seminar, it is a successful conference, from public relations promotion and budget control in the preparatory period, to the implementation and safety control of activities on the day of the conference, and then to the analysis of the advantages and disadvantages of guests after the closing of the conference. , all belong to the interlocking and tight-paced work. A successful meeting can not only achieve the original purpose of the meeting, but also enhance the image, increase the surrounding economic benefits of the meeting, and even directly relate to the year it is held. Therefore, we call this form conference marketing.

The total benefits of successful conference marketing will exceed the original agenda and purpose of the conference, so conferences, forums, seminars, investment fairs, exhibitions and other forms are welcomed by people. So how to hold a conference, that is, from the determination of the theme of the conference, the preparation and publicity of the conference, the layout of the venue, the sales of tickets and the control of the venue, the analysis and review after the conference, how to operate and how to obtain ideal economic and social benefits, has also become a concern.

Meeting is a relatively broad concept. Forums, seminars, summits, exhibitions, investment fairs, etc. All of them can be regarded as the category of meetings, and even the meetings and clubs organized for selling products in marketing can be regarded as special forms of meetings, all of which are business meetings with the direct purpose of displaying and selling certain ideas or products.