How to build an e-commerce platform, what do you need to prepare?

Need to build an e-commerce platform: Baidu, adobecolor.

(1) 1. For e-commerce enterprises, the official of the enterprise is often the B2C independent platform of this enterprise, so it is necessary to establish a layout that conforms to consumers' habits. First of all, when planning a website, we must make clear the positioning of the website, the design of the website column, the layout of the page structure (such as the structure of the document directory, the coherence and interconnection of the internal chain) and so on. Secondly, when designing the page and updating the content, we should pay attention to highlighting the important elements of the website, especially to be easy to understand and not chaotic. In visual design, the style of the website should match the corporate image, which not only corresponds to the corporate image, but also highlights the brand characteristics; In the presentation of goods, Haitao technology adopts a mode that conforms to the public's thinking habits, making the presentation of goods quite reasonable; In terms of interaction, the website should set up a perfect interaction mechanism, such as Q&A column and complaint column, which not only improves the user experience, but also facilitates the website to collect and analyze user information.

2. From the perspective of customer information, the design of navigation has a great experience for visitors. A navigation that is easy to understand the construction function and content distribution of Shanghai website is loved by users, and it can provide users with a convenient experience. Similarly, the column positioning conforms to the user's thinking order and behavior habits, and the full experience of content performance can also give users a good experience process. From the aspect of search engine, the choice of keywords and the design of density play an important role in the ranking of websites. Reasonable and sound spider protocol, RSS file and website map are all objects that need to be optimized for a website.

3. After an enterprise website is completed, it needs to carry out specific promotion planning and marketing planning. As mentioned above, the establishment of online brand is very important for an e-commerce website, so it is very urgent to improve the exposure in the promotion planning and establish the corporate brand image. In the promotion planning, advertising planning pays more attention to improving the exposure of the website, such as our common search bidding, CPS alliance, email message, purchase of foreign links/advertising spaces, link exchange and so on. In word-of-mouth planning, we pay more attention to a series of ways to improve the conversion rate, including brand building, such as community blog promotion, signature/mass sending/* * * sharing through IM, soft text, SNS and video.

(2) IDC launched a website construction package. The package includes a virtual host and a website template. They will help you upload and install it. You only need to resolve the domain name to access it. The default content on the template can be modified in the background.