Traditional Culture Encyclopedia - Traditional stories - What are the forms of advertising?

What are the forms of advertising?

The forms of advertising are:

1, web banner ads: GIF, JPG, Flash and other formats to establish the image file, positioned in the web page is mostly used to express the content of the ads, while also using Java and other languages to make it interactive, Shockwave and other plug-in tools to enhance the expressive power, including Banner, Button, columns, vertical edges, giant banners and so on.

2, text link ads: a row of text as an ad, click to enter the corresponding advertising page. This is a form of online advertising that interferes least with the viewer, but is more effective.

3, e-mail advertising: targeted, low-cost features, and advertising content is not restricted. Especially targeted features, it can target a specific person to send a specific advertisement for other online advertising methods.

4, sponsorship: sponsorship ads are diverse, giving advertisers more choices than traditional online advertising.

5. Content-integrated ads: on the surface they look more like content on a web page than an ad. In traditional print media, these types of ads are clearly labeled to indicate that they are advertisements, whereas on web pages there is usually no clear line of demarcation.

6. Interstitial ads: visitors are forced to insert an ad page or pop-up ad window when requesting to log in to a web page. Similar to TV ads, both interrupt normal program playback to force viewing. Interstitial ads come in all sizes, from full-screen to small windows, and the degree of interaction varies from static to fully dynamic.

7, RichMedia: generally refers to the use of browser plug-ins or other scripting languages, Java language, etc. written with complex visual effects and interactive features of online advertising. Whether the use of these effects is effective depends on one hand on the site's server-side settings, on the other hand, depends on the visitor's browser can view. In general, RichMedia is capable of displaying more and more exciting ad content.