What is the promotion of cultural undertakings?

Publicity of cultural undertakings refers to the promotion, publicity and dissemination of culture to the public through various media and means, thus promoting the development and popularization of culture. Including culture and art, cultural education, cultural inheritance, cultural industry and other aspects, aiming at promoting Chinese excellent traditional culture, carrying forward the spirit of the times and cultural achievements, improving the cultural quality of the whole people, expanding the space for cultural development and promoting social progress and harmonious development. In promoting cultural undertakings, media, cultural institutions and cultural workers play an important role, conveying cultural ideas and values to the public through various means, popularizing excellent literary and artistic works and cultural activities, and improving the attention and participation of the whole society in cultural undertakings.