What is mobile e-commerce?

Mobile e-commerce is an emerging e-commerce model that utilizes the mobile Internet and mobile electronic devices to provide a convenient business channel for enterprises and consumers, mainly using mobile terminals for online transactions and other activities. Mobile e-commerce combines the original characteristics of e-commerce and the advantages of mobile electronic devices to provide consumers and enterprises with convenient and fast services, and has a broad space for development.

Mobile e-commerce has the characteristics of mobility, convenience and personalization. No longer limited to the traditional e-commerce in the location of the restrictions, only need to have electronic mobile devices and mobile Internet, you can carry out anytime, anywhere consumption. The simplicity and convenience of mobile e-commerce operating procedures allow people to rationally arrange and utilize their time, making full use of the fragmented time in their lives and bringing more opportunities for merchants. And because of its wider coverage, many services and other characteristics, it can meet the consumption needs of different consumers, so that consumers can personalize their settings according to their personal preferences, and promote the personalized development of e-commerce.

1. Enterprise-led Mobile E-commerce Market

As the main body of the market economy, it is inevitable that enterprises will apply e-commerce in their future business activities. Traditional business activities will gradually develop towards mobility and personalization, and mobile e-commerce can meet consumers' individualized consumption needs while enabling them to consume anytime, anywhere, providing a more convenient and broader platform for consumers and enterprises. Small and medium-sized enterprises can make full use of this feature to broaden sales channels, enhance enterprise competitiveness, and occupy a place in the market competition.