How do media videos make money?

The main mode of self-media video is to record personalized video, that is, through the influence of its personal image and personalized content on fans, fans are driven to buy their endorsement or self-operated products through the online e-commerce platform, and the products are mostly concentrated in clothing, snacks, accessories, etc., which can be summarized as the mode of "online celebrities from the media+e-commerce".

In the designed place, attract fans to watch through certain live content, and attract fans to buy their endorsements or self-operated goods through advertising effect. Compared with the traditional mode of recording personalized videos, this mode has closer interaction with fans and can effectively attract fans to pay attention to the products they endorse, thus generating stronger purchasing power. At the same time, fans can directly give gifts and rewards to the anchor through the live broadcast platform, so that the anchor can obtain greater economic benefits.

Extended data

The video marketing model of online celebrities mainly relies on live content to show their own characteristics and attract fans' attention. Whether the live content is wonderful and attractive is the key to determine whether it can continue to attract fans' attention. However, at present, most of the live video modes of online celebrities have several obvious defects: outdated content, lack of innovation, rigid mode, simplified form and lack of overall planning.

When fans see that online games, food and heart-to-heart talks are broadcast live on the live video platform, they will naturally choose those online celebrities with more exciting content, richer forms and more eye-catching. This is also the reason why most video marketing strategies in Celebrity on the Internet are unsustainable and successful.

More importantly, in order to attract attention in a short time, many online celebrities even violate the law, relying on vulgar and violent content to attract fans and realize product marketing, which greatly damages the user experience of fans. Most online celebrity fans still focus on fast eye-catching content, lacking depth and originality, so it is difficult to maintain a stable fan base.

People's Network —— Analysis of the profit model of celebrity videos on the Internet under the media environment