What is the competitive advantage of e-commerce marketing?

Cost control: the most direct competitive advantage brought to enterprises by developing online marketing is the control of enterprise costs. Network marketing has adopted a new marketing management mode. It transforms the traditional organizational structure and operation mode of enterprise marketing management through the internet, and realizes the maximum cost control of enterprises by integrating production departments, procurement departments and other related departments. Using the internet to reduce the costs of transportation, communication, labor, finance and office rent in management can maximize management benefits. It is precisely because the management cost of online enterprises is relatively low that many people start their own businesses and seek development opportunities.

Customer satisfaction: In the fierce market competition, customer satisfaction is the most important goal. Using the Internet, enterprises can put their product introduction, technical support and ordering information online, and customers can selectively learn relevant information at any time and place according to their own needs. This overcomes the time and space constraints when providing services to customers.

Meet the personalized needs of consumers: Internet marketing is a consumer-oriented marketing method, emphasizing personalization; Network marketing has a strong interaction between enterprises and consumers, which fundamentally improves the satisfaction of consumers; Network marketing can meet consumers' demand for shopping convenience, save shopping distance and time consumption in shopping malls and improve consumers' shopping efficiency; Because network marketing can save huge promotion and circulation costs for enterprises, it is possible to reduce the cost and price of products, and it can be bought at a lower price.