Why do so many people willingly wait in long lines for 31 hours just to buy a Master Bao pastry?

Master Bao Pastry was founded by Bao Cai Sheng in Beijing, originally known as ? Bao Chai Pastry House? As of January 2019, the company had opened 37 stores nationwide*** in 19 cities including Beijing, Tianjin, Shanghai, Hangzhou, Nanjing, Chengdu, Wuhan, Shenzhen and Guangzhou.? Last year we sold more than 200 million yuan nationwide, and this year we expect to reach 600 million or more.? Jin Guangfei said every Bao Chef store is doing very well, taking Guangzhou Shipai store as an example, the turnover of 30 employees can reach 1.8 million yuan in a month.

In terms of docking the capital market, in December 2017, Bao Master Pastry took the A round of financing, the brand valuation of more than 1 billion yuan, of which, Tiantu Capital invested 100 million yuan. The brands that Tiantu Capital has invested in include Zhouheiduck, Baiguoyuan, Nexue's tea and other well-known food brands.? Our goal is not to let everyone line up, is to let every customer eat delicious food.? Jin Guangfei said that due to the difficulty of replicating baker's talent, in order to ensure product quality, Bao master has not yet opened to join, all stores are directly managed stores.

We do not have a centralized kitchen, all the production and processing of products are completed in stores, to ensure that the quality of the product as one, the baker's high requirements. In recent years, Bao chef opened stores rapidly has been improving, 7 new stores opened in 2017, 18 new stores opened in 2018, 2019 to open another 20 to 25. Among them, Guangzhou is expected to open about five new stores this year.

The increase in the speed of opening stores has not been able to stop the rise of cottage stores. Stirring up? Master Bao? s wrath was exposed by the media at a cottage store in Shenzhen? hired people to line up. Our Xiao Bei sells for 3.5 yuan for a box of 28 yuan, a Xiao Bei in the Shanzhai store can sell for 6 yuan, and even speculated to 100 yuan a box during the Spring Festival.?

Jin Guangfei said Bao chef is doing repeat business, relying on word of mouth and quality, and does not want to be a flash-in-the-pan Netflix. And hire a person to line up a day to 200 yuan, hire 100 people is 20,000, simply can not afford to hire and unnecessary. Reporters in the popular Dianping search? Bao chef? found that there are at least seven stores in the Guangzhou area. Although all called Bao master, but the trademark is completely different. Only one of the seven stores is ours.?

It is reported that a Beijing-based company called Yi Shang has borrowed the name of Master Bao and developed at least 300 franchises across the country. Since last year, Master Bao has begun filing lawsuits against the cottage stores, and three lawsuits have been won, one settled and three others awaiting judgment.

However, the Beijing-based company had issued an open letter mentioning that it was reasonable and legal for the company to authorize others to use the company's trademarks to open cake stores and bakeries without any imitation, and that although Bao Cai Sheng Catering Company had opened the cake store in the first place, it had never imitated it, and had only done so with its own brand.