Glory wisdom screen breaks the traditional screen

Bruce Lee, president of Huawei's mobile phone product line, said: "Facts have proved that consumers' preference for large size is inevitable.". Nowadays, most of the mobile phones we carry with us are more than 6 inches, and the daily 24-inch and 27-inch monitors have become the mainstream, and some have reached 30 inches or even higher. There are many TVs over 55 inches at home, and there are car screens when traveling. 7, 8 inches can only be considered as a small screen, and some are equipped with a large screen or even multiple screens above 10 inch. ...

Yes, the importance of the screen has become more and more obvious, and it is no longer as simple as simply having the display function. For example, Huawei used the "smart screen" to give its own big-screen products extra meaning, and at the just-concluded new product launch conference, Huawei's smart screen V98 enlarged its wisdom to 98 inches. ...

From traditional TV to smart screen

Huawei is the first manufacturer to turn traditional TV names into smart screens. At the beginning, it also attracted a spit: "But it's not just a name change, it's still an ordinary smart TV." There are many people who have this idea. However, after nearly two years of development and the appearance of HarmonyOS system this year, Huawei has given a "vivid lesson" to all those who question "smart screen": compared with traditional TV, smart screen can not only watch TV programs, but also watch massive videos online, and control smart home appliances through voice to easily start smart life.

Smart screen is not only the audio-visual entertainment center of the family, but also the information sharing center, control management center, multi-device interaction center and intelligent life control center of the family. With the support of HarmonyOS system, all the smart devices in the family can be connected in series. Through the voice interactive portals such as mobile phones and smart speakers, complicated operations that used to need to point fingers on mobile phones can now be easily completed. This experience is quite good.

For example, when we are watching TV, we can quickly control the smart devices at home through TV. You used to have to take out your mobile phone to operate it. In addition, when making a video call, you can even make a phone call through TV, from the past "calling" to the present "playing TV". The "wisdom" of Huawei's smart screen lies in the integration of various smart devices and their applications in various scenarios.

Now, after Huawei's smart screen gained market recognition, other manufacturers began to follow suit. Searching for goods with "smart screen" as the key word on JD.COM, you will find that besides Huawei, some other manufacturers have also labeled smart screens, which proves the success of Huawei's smart screen from the side-but now the concept of TV sets wants to impress consumers, and there is not much money.

At the same time, the smart screen has also become a new bearing platform for Huawei's many content services, such as Huawei Music and Huawei Video. Through the multi-screen collaboration of HarmonyOS system, the content can be projected from the small screen of the mobile phone to the big screen of the smart screen, which can not only turn solo music into various kinds of music, but also combine the closed space where the family bows their heads into a family's * * * entertainment time-the TV series Awakening Times, which was very popular some time ago, and stay with their wives through video membership+screen projection.

Of course, some people will say that other TVs can also be realized. Don't forget that many video platforms now have digital copyright protection, and screen projection is not allowed. The "Huawei Video" service, which integrates several major domestic video platforms, has no such restrictions. Oh, a member can access all the screens, which is very valuable.

"Big" has a future.

In the first two years, the 55-inch 4K smart TV was basically the mainstream of the market. For example, in 2020, the price of Glory X 1 and Redmi X55 during the "6 18" period was only 1699 yuan, while the price of other products with the same size and lower configuration even fell below 1500 yuan. It can be seen that the smart TV has started a "price war" and the brand has "killed its eyes".

This is indeed a good thing for users, but for manufacturers, the "price war" will definitely further reduce profit margins. The so-called low-price competition is not good for manufacturers, consumers and even the market in the long run, because low-price competition is not conducive to sustainable development. Because products below 60 inches mainly rely on "volume", manufacturers must start to change to higher profit points, so manufacturers began to introduce TVs with large screens above 65 inches.

Some market research institutions have compared the sales of large-size TV sets during "6 18" in 2020. During the period of 2021"618", the online and offline sales of 65-inch TV sets were close to those of 55-inch products. According to this trend, it is predicted that 65-inch TV sets will be sold during the "Double Eleven" period in the fourth quarter of this year.

In addition, in terms of super-large TV sets, manufacturers are not satisfied with products of about 70 inches, and have begun to introduce TVs of more than 80 inches. According to the data released by market research institutions, compared with last year's "6 18" period, the market share of large-size TVs of 85 inches and above jumped from 0.4% to 1.4%, so don't underestimate the growth of 1%, which shows that the market for super-large-size TVs is gradually opening up.

At the same time, the popularity of 86-inch and 98-inch TVs further proves that consumers prefer oversized products, and with the upgrading of consumption, there will still be a market for oversized TVs as long as the prices are not outrageous. After all, the big screen is really a pleasing human vision, and now more and more consumers have large flat-panel units, which also gives new opportunities for super-large TV products.

In 2020, after a manufacturer introduced a 98-inch super-large TV set within 20,000 yuan, other traditional TV manufacturers, such as TCL, Haier, Changhong and Skyworth, etc. , began to follow the trend to launch products of the same size. At the same time, we also noticed that almost all the 98-inch super TVs launched by these brands are around 20,000 yuan, and the price difference is 3,000 yuan.

Huawei launched the first 98-inch smart screen product-Huawei Smart Screen V98, which is the largest smart screen product launched by Huawei so far. The product takes "great wisdom" as the design concept, focusing on family watching, family communication, family entertainment, sports and fitness, and trying to innovate a new family lifestyle with wisdom.

Huawei Smart Screen V Series was launched in September, 2065438+2009, covering five different sizes of 55, 65, 75, 85 and 98 inches. The positioning of Huawei V series is cinema audio and video, and the intention of this series to put a 98-inch giant screen is obvious. At the same time, the pricing of Huawei's smart screen V 98 is not low, which also shows that it will not compete with traditional brands such as TCL, Haier, Changhong and Skyworth through low prices.

Then the question is, why did Huawei launch a 98-inch product? First of all, from the perspective of competitive relationship, Youshang has launched 98-inch products, while Huawei is still blank in 98-inch and above products. In order to fill this gap, 98-inch products came out with the trend; Secondly, from the profit point of view, as we mentioned earlier, the competition of super-large TV sets is not so fierce, and the profit space will be relatively larger; Finally, from the perspective of brand strategy, the super-large smart screen represents Huawei's latest technological achievements and shows the strength of the brand well.

The price of Huawei's smart screen V98 is not cheap, and it is not a "quantity" product. Its positioning is also very clear, that is, to bring high-quality cinema audio-visual performance. After all, in this size, users are no longer pursuing low prices, but quality. For example, Huawei's smart screen V98 has 120Hz ultra-high refresh rate 4K display, AG anti-glare screen, master version of colorful display technology, 192 partition backlight and clear light control technology, which supports distributed sound system. With the 24-megapixel AI eye, it can realize continuous communication, AI fitness, somatosensory games, real-life sports and other functions.

But in my opinion, this super-large TV set can play a greater role in the business environment than at home-this is the conclusion that I immediately came out of generate when I saw the release of the industry's first 98-inch TV set with an audience rating of 20,000 yuan. In the past, projectors have always occupied the mainstream in enterprise large-screen applications, but in terms of picture effect, environmental adaptability, interconnection and so on, they are not even a "younger brother" in front of today's smart TVs. In the price range of V98, their display effect is no less than that of projectors.

More importantly, thanks to the HarmonyOS system, a large screen like Huawei's smart screen V98 can be connected to a mobile phone, laptop or tablet by clicking and dragging. At this time, it is quite convenient to speak freely with Huawei Sound series speakers, whether it is PPT demonstration or video conference, and it is a very friendly solution for IT personnel and equipment users of enterprises.

Write it at the end

Technology is innovating and the market is progressing. It is predicted that a large screen like 98 inches will become the "main battlefield" in the future. From the current point of view, major manufacturers have also begun to land in this market in order to seize the opportunity. Huawei has a product R&D system integrating software and hardware, good control of the upstream supply chain, and the strategic layout of "1+8+N".

The release of Huawei's smart screen V98 product is a new height and a new starting point for Huawei's product category. I believe that X series and S series will be launched one after another in the future, enriching the layout of oversized products. After all, such products, combined with Huawei's integrated smart home solution, are very attractive to high-end consumers.