Three Models of Traditional Marketing

Marketing mode refers to the business strategy of enterprises in the future, facing the changing market environment, according to their own resources and capabilities, to achieve their marketing goals by meeting market demand. To this end, I will share with you three traditional marketing models. Please refer to them.

Mode 1, terminal advertising marketing in industries with fierce market competition, or enterprises with relatively strong comprehensive strength, often choose dealer marketing mode, which is an evolution of agent marketing mode. Because the enterprise has grown stronger and stronger, the fierce market competition has greatly reduced the profit space of the enterprise. In order to better explore the market, the enterprise will inevitably choose? Eliminate agents and focus on supporting dealers? Marketing policy. This marketing model is more suitable for those enterprises with mature development and strong comprehensive strength.

Representative enterprises include Taitai oral liquid, melatonin and other products. This model is the most widely used, longest-running and most famous marketing model in the health industry. There are many forms and contents of advertisements, and there are many branches through different advertising media, such as: soft text mode dedicated to newspaper media, radio lecture mode dedicated to radio stations, and feature film mode dedicated to television.

From the end of 2007, the relevant state departments began to strictly control the advertising market of medical and health care products. The days of advertising marketing in 2008 were not easy. Celebrities were never allowed to speak for themselves, and the terminals were out of stock directly, coupled with the prediction of strict media control before and after the Olympic Games.

The advantages of this model are wide spread, fast market launch and easy to be recognized by customers. However, the disadvantages are high input cost, slow payment and high operational risk.

Mode 2, direct selling mode The enterprises that adopt this marketing mode, the main performance comes from independent operation, rather than relying on channel partners such as agents and distributors.

For example, insurance and direct selling companies mostly adopt direct selling mode; In addition, some enterprises do their own marketing promotion through door-to-door visits or sweeping the road. Their marketing model belongs to the direct selling model. The direct selling model is very effective in some specific industries and specific regions. Traditional marketing model is widely used in various fields; In particular, the sales of products with a large amount of funds depend more on the traditional marketing model. Due to the large amount of products sold, customers are generally very cautious and will not pay in advance without meeting the employees of the manufacturer.

Mode 3, the conference marketing mode is the agent marketing mode. Enterprise marketing mainly depends on the agent team. Enterprises recruit regional agents or exclusive agents in various regions, and then develop offline distribution, distribution and retail teams through these agents. Enterprises only need to contact these agents, and other work does not need to be involved.

Agency marketing model is widely used in all walks of life, especially at the beginning of the establishment of enterprises, or enterprises have just entered a new region and new field, most of them will choose agency marketing model. This can save the time of enterprise growth and market share to the maximum extent. All kinds of conference marketing (investment conferences) in modern society basically belong to the agency marketing model. This model is especially suitable for new small enterprises.

After ten years of development, Chinese people have begun to recognize conference marketing, middle-aged and elderly people have begun to rely on conference marketing, and the market has gradually standardized from disorderly operation. A large number of brand enterprises are guiding the healthy development of the industry.

This model directly faces consumers, changes consumers' lives through product marketing and family marketing, and uses the fish pie effect of the conference to produce explosive sales, and its charm remains the same. However, the concentration of target customers, the intensive flow of talents and the decrease of customer loyalty have all led to high marketing costs.

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