How to grasp the color scheme in graphic design

Color psychology is only one of the selection conditions, there are other reasons to influence the designer's decision, one of the most common factors is the trend. When a certain period of time, a certain color or a certain series of colors become the mainstream preference of the society at that time, designers will inevitably tend to choose those popular colors when designing new products. But who decides which colors are popular? The study of popular colors is a new discipline in the last half century. Mr. CHOI Kai-yan pointed out that there is an international popular color committee in the world, which specializes in the study of color trends. Each year, the committee studies and analyzes popular hues from around the world and predicts which colors will become internationally popular, providing designers with references.

But the final decision is still in the invisible hands of the market. In fact, most of the popular colors are generated by commercial factors. In the market, a group of commercial investors and designers*** work together to promote certain colors, creating an atmosphere of "a certain color is the most popular"; when the general public is frustrated by these colors, a new popular color family comes out of nowhere. This situation is especially obvious in the fashion market, the fashion industry often leads the new color trend, fashion designers every new season, will bring a chain reaction, other peripheral products such as accessories, watches, backpacks, mobile phones, etc., will be used in similar shades, in order to match, and by extension, the color of other supplies are also affected.

Currently, with frequent exchanges between different regions, the coverage of trendy colors has become more and more extensive, and their influence on design has been gradually strengthened. In recent years, for example, the trend has been toward metallic colors, and all of a sudden, newly emerging products have had to be dabbed with metallic colors. Designers use certain colors to enhance the attractiveness of their products, and many of them can even turn out new ideas in several trendy colors and create many wonderful works. But what is worth thinking about is the "designers" who blindly follow the trend and do not think twice about it. Their finished products lack novelty, and they just want to catch up with the trend, and their creative attitude is extremely perfunctory; in the long run, the whole society's demand for creativity may be lowered unconsciously, which is a cause for concern.

Ideas for the body color for use

Open any book on color design, have talked about some of the basic skills of color, such as attention to the contrast between warm and cold colors, the balance of color distribution, color unity and harmony. But the interesting thing is that almost no book mentioned the relationship between the idea and color design, perhaps the author thinks that the idea is the basis of the design, no need to talk about it should be noted. But they probably forget the magic of color, when you are faced with thousands of colors, that a moment of excitement, that moment of confusion, enough to make you completely forget what you want to express initially, really want to highlight what is. So we're "lucky" to see something that's very colorful and visually appealing, but we don't know what it's really selling.

Let's get back to basics and go back to the idea stage. The three elements of design mentioned earlier: color, image, and text, all of which are nothing more than the appearance of a design, and the real soul of a design actually comes from the designer's creativity. A color design without creativity is just like a shell with beautiful appearance. At the first moment of seeing it, it may deter the surrounding eyes, but it is doubtful whether the audience can remember the design for a long time. Only when creative ideas are incorporated into the color design will the whole design have a soul, and the colors will know how to communicate to the audience. Mr. Tsai Qiren questioned why some designs are unforgettable while others are only "instantly recognizable" when they also use a bunch of paints. He advised designers to start from the idea of creation rather than focusing on showing off their skills.

Some designs are so bold and innovative in their use of color that they override all the basic laws of color, which can be visually stunning, but we still have to ask whether this is necessary. When conceptualizing color, at least let the color performance to the characteristics of the work, such as a poster to promote a new food, should try to use bright colors, to arouse the audience's appetite, but if only to attract attention, and use extreme bold, anti-conventional colors, this purely for the sake of bold bold and bold approach, is it enough to take? For example, it may be easier to understand the relationship between color and creativity: one of the works of Mr. Tsai Chi-Jen is a wedding invitation with the word "happy" simply printed on the top of the post in green. On the surface, there is nothing special about this invitation except that the color is anti-conventional; however, it turns out that the groom and the bride are both environmentalists, so the green color is very significant to them; however, the best part comes later, when the guests open the invitation, they find that the groom and the bride are both surnamed yellow and blue, and they immediately realize the significance of the word "green", and the green color of "hi" becomes the witness of the union of the two people, and the use of the color green is extremely ingenious. The use of green in this design is extremely clever and has a deeper meaning.

It is sometimes difficult to pinpoint the difference between "bold and innovative" and "strange and different", but Mr. Tsai Qiren makes a point that is worth considering. He believes that designers are not the same as artists, who can be completely emotional, while designers need to have rationality to check and balance their emotionality. When the mind is full of wild ideas, the artist will not care about the world's vision, and will pour out his creative ideas at all costs, because his works are only responsible to his art world; but the designer can not be detached from the objective environment, and he has to consider whether the design is really feasible, whether it can promote the goods, and what impact it will have on the community, and so on. It is up to the designer to decide how to draw the line between "innovation" and "derailment".

Colorful mood

Since the emergence of computer graphics software, the computer has become the most faithful combat partner of the designer. Look at the designer's hands on the keyboard jumping fast, the computer monitor design instant change, colorful, the scene is very good. Undoubtedly the computer makes the design work more convenient, the designer can quickly put the mind to imagine something concrete, easy to make a lot of effects, designers can play the space is also increased accordingly. However, while the use of computers has become more popular, we cannot deny the fact that the human part of design is becoming less and less, and computers are taking up more and more of the role, making the work look as if it lacks a little bit of emotion, and a lot of flavor.

Mr. Choi agrees that computers are a great help to designers, as they can record data conveniently and accurately, so that the next time a print run is made, it will be more accurate and less prone to errors. But he also admitted that some designers rely too much on computers, for the customer design, do not think, only in the computer to change the color of one after another, to find a satisfactory look then count. Strictly speaking, these designers are not designers at all. They completely ignore the human brain, which is the most important part of design. Yes, computers can make images look great, but in the end, they are just re-presenting the information they have. If the so-called designer, just in a large pile of information in the left and right selection, and then put together the paste into a thing, then what design can be said? Why is this yellow and that green put here? What is the message? No one cares. These colors don't breathe, and they can't cause the audience to ****.

Designers rely too much on computers, and ultimately, it has to do with the fact that they are too lazy to create. The human brain is much more valuable than the computer, people have creativity, have feelings, computer data have exhausted, people's creativity is unlimited. Designer through thinking, the color and his ideas combined, so that the color design is really varied, swaying. Mr. Tsai Qiren believes that the design output from the human brain is more humane, and compared with the cold computer design, it has a stronger emotion, and the color exudes a strong sentiment, which can easily touch the audience's feelings. However, the computer is, after all, one of the auxiliary tools of design, designers should make good use of the various advantages of the computer, to practice their own design ideas, so that the work is more emotional and highlight their personal style, and should not allow themselves to only in the computer's color database.