What are the promotion methods?

Search engine promotion is a marketing method to achieve higher ranking in search engine results pages through search engine optimization, search engine ranking and research on the popularity and relevance of keywords. Search engine optimization is very important to the ranking of websites, because search engines will judge the relevance of web pages to a certain search word and determine its ranking according to complex algorithms (the algorithm and ranking method of each search engine are different) after collecting web page information through crawler (or spider) programs.

When customers are looking for related products or services in search engines, pages optimized by professional search engines can usually get higher rankings.

e-mail

E-mail is the main means of website promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty.

3. Promote each other

Each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space and so on. Use the resources of the website to cooperate with partners, realize resource sharing and expand income. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites.

4. Online advertising

Internet advertising is an advertisement made on the Internet. It is a high-tech advertising operation mode to publish or publish advertisements on the internet through the online advertising platform, using advertising banners, text links and multimedia on the website, and deliver them to netizens through the network. Compared with the traditional four media (newspapers, magazines, television and radio) advertisements and outdoor advertisements, online advertisements have unique advantages and are an important part of implementing modern marketing media strategies.

5. quick URL

That is to say, it is a method to realize website promotion by reasonably using the quick access mode of similar keyword websites such as network real name and universal website. The shortcut URL uses natural language to establish its corresponding relationship with the website URL, which provides great convenience for users who are used to using Chinese. Users can visit the website by entering a shortcut URL that is easier to remember than English URL, and "replace" a website with better memory and easier to reflect the brand image with their own mother tongue or other simple words.