Why should Vanke transform into a supporting service provider in the city?

Original title: Vanke wants to transform into a city supporting service provider.

Vanke Plaza, the largest landmark shopping mall in Longgang District, officially opened last Saturday. It is reported that this is the largest regional shopping center after Vanke announced that it will be a city supporting service provider. Within Vanke, Vanke Plaza will be regarded as an important project of supporting service providers in Vanke's transformation cities.

Yesterday, Shenzhen Vanke officially announced the positioning of its urban supporting service providers and the changes in the services provided by Vanke under this positioning. Vanke said that in the past 29 years, traditional residential development was its main business. In the future, based on the development and operation experience in the field of traditional housing, we will realize the transformation from housing construction sales to urban supporting service providers, focusing on five aspects: residence, shopping, vacation, office and culture, and comprehensively upgrade the architectural form and lifestyle.

Vanke Regional Shopping Center attracted 1.3 million customers on the first day of opening.

Vanke Plaza in Longgang, which opened last weekend, is located in the central area of Longgang, adjacent to three museums and one city (Science and Technology Museum, Youth Palace, Public Art Museum and Shenzhen Bookstore Longgang City). It is not only the largest shopping center in Longgang, but also the largest urban complex developed by Vanke. The project integrates shopping center, office building, business apartment and residence, with a total construction area of over 6,543,800 square meters, of which the shopping center covers an area of 6,543,800 square meters, with five floors above ground and one underground floor. The reporter observed that on the opening day, the opening rate of brand businesses exceeded 80%, most brands entered Longgang for the first time, and some businesses entered Guangdong for the first time. On the opening day, the traffic of Vanke Plaza in Longgang exceeded 6.5438+0.3 million.

It is reported that Vanke Plaza is located in a city-level high-end shopping center, and its target consumers are all customers, mainly family consumers, adhering to the business principle of "family-oriented comprehensive consumption, featuring fast fashion and catering, leisure and entertainment". The project integrates catering, entertainment, shopping, leisure, parent-child and other formats. The main stores include China Resources BLT boutique supermarket, Champion Real skating rink, the first ZARA flagship store in Shenzhen, the well-known fast fashion H & ampm and its sub-brand Monki, and the first hot air flagship store in South China.

The reporter learned that the overall design of the shopping center is under the responsibility of Kelly Sen, a world-renowned design company. With the concept of "time stamp", it has created three fashionable design highlights such as atrium design, "big eyes" skylight and giant floating eggs. The reporter learned from Shenzhen Vanke that at present, Vanke divides the commercial business product line into Vanke Plaza series, life center series and neighborhood family series, with a view to covering more residents' needs. Longgang Vanke Plaza is the first regional shopping center promoted by Shenzhen Vanke, which fills the gap in the field of high-end commercial complexes in Longgang.

In addition, according to relevant calculations, with the subsequent office buildings, high-grade business apartments, hotels and other supporting facilities put into operation one after another, it is estimated that Vanke Plaza will bring an annual turnover of 2 billion yuan, contribute 200 million yuan in tax revenue and solve 5,000 jobs.

From house construction sellers to urban supporting service providers

Yu Liang, president of Vanke Group, has said many times before that Vanke will be a supporting service provider in the city in the future, and Longgang Vanke Plaza is an important milestone for supporting service providers in the city.

Yesterday, Shenzhen Vanke finally issued an announcement for the first time, announcing the transformation from a housing construction seller to a city supporting service provider, and allotted the positioning of Vanke as a city supporting service provider.

Vanke said that in the past 29 years, Vanke has been focusing on traditional residential development. With the development of urban and residential life demand, how to do a good job of supporting and serving has become a new topic of outdoor real estate. It is reported that Vanke currently has more than 34 communities in Shenzhen with 65,438+10,000 owners. Vanke will enlarge the radius of supporting services to the whole city from taking good care of the food, clothing, housing and transportation of this "big community" to opening up an international metropolis. Therefore, Vanke will actively participate in the planning and construction of urban facilities such as commercial complexes, office buildings and cultural venues based on its development and operation experience in the traditional residential field, so as to respond to diverse residential needs with rich architectural forms.

In the specific service system, different from the monopoly of "residence" in the past, Vanke proposed to upgrade Vanke's architectural form and lifestyle in five aspects: residence, shopping, vacation, office and culture.

Vanke said that in terms of residential services, Vanke will join the owner's canteen, public warehousing and other supporting facilities for the community and improve the integration of community service resources around the Happiness Station Service Center; In terms of shopping services, we will enrich urban life elements such as entertainment, brand retail, restaurants, boutique supermarkets, international cinemas and skating rinks by building large shopping centers and small and medium-sized block-style businesses; In terms of holiday service, Vanke will create a new field of inter-city holiday on the basis of yacht clubs, resorts and hotels. In terms of office services, Vanke will build business platforms in Longgang and Yantian CBD, Qianhai and Liuxiandong to provide conditions for enterprises and entrepreneurs to create modern and efficient office; In terms of cultural services, Vanke plans to build a number of cultural projects and create museums to precipitate more historical and humanistic values for the city.