What does the red and blue label of Harvard car mean?

Great Wall Motor uses red and blue signs to distinguish the preferences of different consumer groups;

The design style of red logo is mainly aimed at the aesthetic, appearance and interior design of mass consumers, which is more suitable for walking at home.

Blue-label models highlight fashion personality, and this design orientation is mainly to meet the needs of young consumers in pursuing individuality.

Harvard 20 15 launched the red and blue label strategy. Harvard adopted the double product line strategy of red and blue labels, and formed their own characteristics in detail design and configuration function strategy through different modeling characteristics.

Extended data

The difference between Haval's red and blue logo;

1, different colors

The difference between the red label and the blue label model is first reflected in the logo. One of their colors is red, and the other is blue.

2. Different interiors

The interior atmosphere of the red label model is warm, and it is biased towards home design. The interior modeling of the blue label model is relatively dynamic and biased towards youth and vitality.

3. The air intake grille has different styles.

The classic "U" shape design is adopted for the air intake grille of the red label model, while the popular polygonal shape is adopted for the blue label model.

References:

Haval SUV official website-Haval Red and Blue Label Strategy Release