What is new media content operation? How can companies leverage new media to do product marketing to break the circle...

What is new media content operation? With the emergence of the Internet industry in the past six years, another batch of new blood media platforms were born, injecting new momentum into the mobile Internet! Currently, new segments are born like byte jumping short video unicorn companies. Our daily most common have jittery voice, watermelon, small red book, fast hand, video number, microblogging, headlines, Baike number, Zhihu and other such new media platforms. New media first of all, the new media operation is to bring product heat exposure to the enterprise, the most important thing is that through the long-lasting account operation to realize the super power of product marketing cash, even in some traditional industries, the enterprise will not ignore the new media operation channel port. If the enterprise product operation left the new media carrier, it is like the fish left the water source. We as businessmen, in the face of brand communication and product operation, how to make a choice? In the present or mobile Internet era, the new media resources is now the enterprise in the marketing stage must master the operation tools. How can enterprises play up the new media? What are the basic rules and operational skills of the platform? We need to have the operational superpower to master and follow the platform updates in real time and make random changes. Enterprises and product operators through the integration of original content planning and brand product positioning, through different new media platforms to do the operation on the skills optimization, to convey accurate content information for the user, access to media platforms, public domain traffic exposure, accumulation from the quantity to the quality of the change will occur in the participation of accurate users interactive feedback, enterprises will be these public domain traffic into their own private resources, make full use of their fan economy, and ultimately achieve the purpose of product marketing. The final goal is to achieve the purpose of product marketing. Now is a very developed era of self-media, each of us is a participant in the media, but also can become a self-media people to do content sharing or evaluation of good recommended. Therefore, the market has such a user demand natural new media content operation came into being. How can enterprises leverage new media to achieve the broken circle of product marketing? New media marketing mind map content is king: break the traditional path and innovative thinking land enterprise product itself is good, derived from the after-sales is perfect, supporting value-added services are also very high quality, this time need a good long-term marketing strategy, can help enterprises save marketing costs and can realize long-term brand exposure, which requires enterprises to focus on the product content layout, multimedia platform seeding, soft power of the Content seeding, rather than one-way with the traditional inherent thinking, do direct advertising and marketing for revenue logic, even if you do advertising but ignored the soft power of the content of the seeding, from the long term marketing harvesting, the dissemination of our brand effect on the effect will be greatly reduced, strictly speaking on the corporate brand is damaging. How do companies think about the positioning of advertising and product content marketing? Thinking about content enterprises in marketing is a pain point in advertising and content output will sometimes be too entangled do not know how to allocate or how to choose one of the two. Instead of collecting tangled rather than mainly too concerned about the source of data and quantitative indicators. Let's redefine the relationship between advertising and content, in fact, the two are complementary and indispensable. Advertising is the results of marketing can be quickly picked, but not all customers will pay for advertising, with the passage of time, enterprises are facing on the one hand, the positive competition of friends and will also face the user will only be labeled as some of the unfriendly labeling of advertising. At this time the need for new media content of the long-term supplement, things are done in peacetime, the enterprise product content first buried in front of the foundation for the back of the advertising and marketing paved the way for the key time will highlight the content in the marketing of the role of the door, and ultimately help maximize the benefits of the advertising effect! It can be said that the output of new media content is more like a child who is usually silent but has been paying. In order to catch the user's eye, the enterprise businessmen have to constantly polish their own products, through the content output is certainly infinitely close to the product of the crowd positioning hobbies, through the innovative popular content to seize the traffic code. Create a successful enterprise marketing content, how do companies go to set the content output? You can draw on the following 4 dimensions to do the expansion of content: content inspiration sources (1) daily holiday marketing; (2) enterprise story marketing; (3) hot events marketing; (4) industry topics marketing. These 4 dimensions here do not do specific expansion, the follow-up crawler editor will do for you to explain the breakdown. If there are any problems and questions can be private message exchange, and finally thank you for reading and browsing.