app promotion in cp and channel, CPA are what it means

(1) CP is an abbreviation of English Content Provider, which translates to content provider in Chinese. It usually refers to the social cooperation unit that provides content services for telecommunication operators (including fixed network, mobile network, Internet or other data network operators).

There are generally two types of content sources for CPs: one is developed and produced by the unit itself, and the other is sub-licensed or neighboring rights obtained from certain copyright owners in accordance with the law or by agreement, such as music songs and film works.

(2) channels

Channels were introduced into the commercial field, the full name of the distribution channel (place), the derivation of the meaning of the route of commodity sales, is the route of circulation of commodities, referred to as the manufacturer's commodities to a certain social network or agents and sold to different regions in order to achieve the purpose of sales. Therefore, the channel is also known as the network. According to the length of the channel is divided into long channels and short channels; according to the width of the channel is divided into wide channels and narrow channels.

(3) CPA

CPA (Cost Per Action): the full name of the English Cost Per Action, CPA is a kind of advertising according to the actual effect of advertising billing, that is, according to the response to the effective questionnaire or order to billing, but not limited to the amount of advertising.

CPA is a risky method for websites, but if the ads are successful, the benefits are much greater than CPM.

Expanded:

Other specialized vocabulary in APP promotion:

CPM (Cost Per Thousand Impression): In English, Cost Per Thousand Impression is a kind of pay-per-demonstration advertisement, for which an advertiser pays as long as the advertiser's advertisement content is displayed. The effect of this kind of advertisement is not very good, but it can bring stable income to websites and blogs with certain traffic.

CPT (Cost Per Time): CPT is a kind of advertisement billed by time. Many websites in China charge according to the "how much money a month" fixed charging mode, which is a very rough form of advertisement, and can't protect the interests of customers. However, CPT is a kind of advertisement that can save you a lot of trouble and bring stable income to your website or blog.

CPC (Cost Per Click): CPC is a kind of pay-per-click advertising, which charges according to the number of times an advertisement is clicked. If keyword ads generally use this pricing model, more typical AdSense for Content and bidding ads.

Sohu.com - Getting Started with CP and the Basics of App Promotion