What is vertical? What is segmentation? And what is the difference between vertical and segmented?

Vertical Segmentation is opposed to concepts such as Horizontal, Geographic, Product Markets, Indoor Markets (e.g. Telemarketing).

Vertical segments are industry segments that focus on a particular industry. Vertical segmentation is like a tree, the industry is the trunk, a trunk is divided into many branches, and the branches are divided into a series of finer branches. Think of a fishbone diagram or a tree diagram.

In the field of e-commerce vertical e-commerce and diversified (integrated) e-commerce two models, the former mainly refers to portals such as ChemNet China, the latter, such as the China Commodity Market Network.

The vertical market segmentation in the traditional marketing field refers to the market segmentation corresponding to the horizontal market segmentation (according to different fields, different industries, different geographical divisions).