A few cold thoughts on the current state of the home improvement industry

Analysis of the current state of development of the home improvement industry market pain points need to be resolved

Home improvement industry catnip: "low price all-inclusive" turned "price increase all-inclusive"

The home improvement industry is a big deal. strong>

Home improvement is a major event in people's lives. In recent years, the development of the home improvement market is becoming more mature, the past "road guerrillas" gradually replaced by home improvement companies and building materials market. Home improvement industry is still "deep water". In the face of fierce competition in the market, many businesses play the "price game", first threw out the "low price" temptation and then "low start high go", or by all means from the quality of the "Cost reduction", so that consumers suffer.　First throw out the "low price" temptation, and then "low start high go"; construction, material quality is low not high, change the way to "dig pit" profit.

Home decoration industry output value steady growth, the market space is broad

Building decoration industry can be generally divided into public **** building decoration and family residential decoration. Public decoration mainly contains commercial office buildings, commercial premises, public **** facilities and other building decoration; home decoration is mainly residential decoration. According to the Foresight Industry Research Institute released the Home Decoration (Home Decoration) Industry Market Foresight and Investment Strategy Planning Analysis Report data show that in 2016, China's total output value of the construction decoration and decoration industry

3.66 trillion yuan, an increase of 7.5% year-on-year, exceeding the macroeconomic growth rate of 0.8 percentage points; residential decoration and decoration annual gross output value of 1.78 trillion yuan, an increase of 7.2%.

Price Increase Maneuvers Hundreds of Patterns

"All-inclusive package 56,000 yuan" "68,000 yuan of whole-house fine decoration" "58,000 yuan can turnkey move in"...... recently investigated the home improvement market found that "low-priced all-inclusive" is almost all of the decoration company's sales staff generic slogan of solicitation.

These decoration packages include floor tiles, wall tiles, wall treatment, bathroom four-piece suite, ceiling and ceiling line and other materials, labor, very affordable. However, these seemingly favorable "low-cost packages" are often difficult to achieve.

Some decoration companies under the banner of "all-inclusive" will first deliberately cut some of the projects to reduce the offer. During the construction process, they then use various reasons to increase costs, consumers often have no choice, resulting in the final actual renovation costs much higher than the initial offer.

Subtracting materials and wrists

In the bad company's "small abacus", in addition to the price of the "addition", there is also the quality of the "subtraction". The company's "small" in addition to the price of "plus", and the quality of the "minus".

Decoration companies and foremen to the quotation simply write what materials are needed, and does not indicate what brand and what specifications. In practice, these materials brands, models, specifications vary greatly, the quality and price gap is also very large. A building materials boss told reporters that the same brand of the same type of material will also be divided into first-class, second-class goods, etc., different brands, levels of material prices and quality are different. Some decoration companies in order to profit, the use of homeowners do not understand the situation of decoration materials and processes, in the construction process by cutting corners and substituting good for good in exchange for corresponding profits.

Offer the use of brand-name decoration materials, but with the lowest grade of the brand materials or some miscellaneous goods; standardized construction in the batch of putty to paste a layer of mesh cloth, to reduce the possibility of wall cracking, but some companies can not do without doing; there are also some renovation companies to attract customers to place an order, turn around to the project package to a number of small renovation team, the quality of the problem is difficult to guarantee.

Verbal promises are difficult to fulfill

In order to attract customers to buy building materials or furniture, some companies will be in the signing of the order before the customer some verbal promises, and then later on for a variety of reasons refused to honor.