Innovation of traditional enterprises under epidemic situation

265438+ In the 1920s, all walks of life ushered in a new starting point with new hopes. Unfortunately, it backfired, and the sudden epidemic disrupted everyone's rhythm for a time. Local governments have successively issued decisions to postpone the resumption of work and school, and to close cities and roads to prevent the epidemic from spreading further. People also have to choose the most effective epidemic prevention method and stay at home.

Enterprises shut down and people's consumption stagnated. During the fight against the epidemic, the funding problem has become the biggest challenge faced by SMEs.

In the automobile industry, the biggest impact is undoubtedly a group of new forces that have been plagued by financial problems.

We know that in recent years, the automobile market in China has been declining continuously, and traditional automobile enterprises can still rely on sufficient cash flow to make steady progress. However, for the new car-making forces whose funds are already in a hurry, the impact of this epidemic is undoubtedly worse. So, in the face of this severe challenge, what choices did the new forces make?

Actively respond to the epidemic situation

It is worth mentioning that in the face of the epidemic, a group of new forces making cars responded quickly.

Among them, Weilai took the lead in donating medical materials worth 300,000 yuan to Wuhan, the hardest hit area, and jointly set up a special fund of 5 million yuan to fight against novel coronavirus with Weilai User Trust, of which 3 million yuan was used for car owners' care during the pneumonia epidemic, 6,543,800 yuan was donated directly on behalf of users to fight the epidemic, and another 6,543,800 yuan was donated by riders.

Immediately, Nezha Automobile and Xpeng Automobile also launched a rescue donation on June 28th, 65438. Among them, Nezha Automobile donated 6.5438+0 million yuan to Hubei Charity Federation, and Zhang Yong, president of He Zhong New Energy, also said: "We are a start-up car company with limited strength, so we should do our part! Come on in Wuhan, come on in China! " In addition, Saipeng Automobile also donated medical materials, vehicles and services worth 3 million yuan to medical institutions in Wuhan and other places.

65438129, Weimar Automobile, which built a factory in Huanggang, Hubei, donated 4 million yuan of materials to Huanggang, Hubei, including masks, epidemic prevention vehicles, cash payment and other medical supplies, which sent warmth to the people in the epidemic area.

On the same day, Xinte Automobile also announced that it would donate 1 10,000 sets of protective materials to Area 1, and provide support vehicles to stand by at any time.

On October 30th, 65438/kloc-0, Li also announced that he would donate 2 million yuan through Hubei Charity Federation to support the prevention and control of novel coronavirus's pneumonia in Wuhan and other areas.

Although the problem of funds is related to the life and death of the new car-making forces in the early stage of development, it is really rare for these new car-making forces in China to show the responsibility of enterprises and contribute to the fight against the epidemic.

How difficult is the next road?

In order to further control the epidemic, local governments have issued notices to postpone the resumption of school according to the actual situation. This also directly affects the production process of the new force of making cars. In addition, user delivery, service experience, new car research and development, and parts supply will all usher in a vacuum period.

1 At the beginning of the year, Weimar Hubei Xinghui New Energy Intelligent Manufacturing Factory was completed and put into operation, and the mass production model just rolled off the assembly line. However, the factory is located in Huanggang City, 75 kilometers away from Wuhan, and it is also the hardest hit area. Less than half a month later, Huanggang City was closed, and this brand-new factory was forced to stop working, which seriously affected the mass production delivery process. The delay in mass production delivery means that Weimar's entire industrial chain, such as user experience, cash withdrawal, R&D and financing, will be affected.

Not only Weimar cars, but also new car-making forces such as Weilai, Tucki, He Zhong and Ideality are facing the same problem. As the epidemic heats up. On February 3, Li officially announced that due to the epidemic prevention and control in the whole country and all over the country, the delivery of users who were originally expected to be delivered in February and March was postponed, and the specific time was to be determined.

In addition, the corporate headquarters and production plants in Tucki, Weilai and Nezha all belong to the hardest hit areas of this epidemic, and obviously it is not easy to recover for a while.

In this way, the rhythm of new car-making forces releasing new cars in 2020 will also be disrupted. According to the previous news, Tucki's second new car will be launched in March 2020, while Baiteng's M-byte will be launched at the end of 2020, and the retail version T03 will be launched in the first quarter of 2020. However, at present, it seems that the methods of closing the city and delaying the resumption of work adopted by the epidemic control will completely disrupt the new car listing plan of the new car-making forces.

However, the more difficult it is, the more tenacious the spirit of the new forces that build cars becomes. For example, Weilai Automobile stabilizes users through the live broadcast platform, and can continuously provide users with matching car purchase services through the APP, provide home delivery services and provide non-contact maintenance services.

Xpeng Motors will provide it as usual? 7*24? Hourly service consultation, vehicle remote diagnosis and solution service. Provide road rescue services as usual, arrange special personnel to be on duty in after-sales stores nationwide, and provide car and travel support services during the epidemic; Weimar Automobile also launched an online one-stop car purchase in time. The whole car purchase process can be completed through the webpage car purchase interface. You can choose the appearance, interior, optional equipment and supporting facilities. Then you just need to wait for the service staff to contact, make an appointment to pick up the car and pay the final payment.

Although compared with the tens of millions of donations from traditional car companies, the new forces have indeed contributed a little, but it is worthy of recognition that in the case of lack of funds, the new forces have responded positively and assumed the current corporate social responsibility.

20 19 The new force of car-making that can survive under multiple pressures is worthy of recognition. Subsidies are declining, financing is difficult, and new energy vehicles from traditional enterprises are entering. Undeniably, the innovative thinking of the new car-making forces has brought many bold inspirations to the increasingly homogeneous automobile industry. The significance of the new force of building a car lies in breaking the old and establishing the new, and considering the user's travel experience with modern thinking. In 2020, which is full of opportunities and challenges, I hope that the new forces in China can still break through many difficulties and add luster to China's automobile industry.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.