Vipshop's New Retail Transformation Road

Offline transformation, online transformation.

1, offline transformation: Vipshop will continue the brand and price advantages of the platform offline, and at the same time position the city Ole as a new retail format in the city center to complete the new retail transformation.

2. Online transformation: Vipshop will use the Internet and big data to reconstruct traditional business elements such as people, goods and fields, including production processes, the relationship between merchants and consumers, and consumption experience. And combine online, offline and logistics to complete the new retail transformation.