Why is "double 12" cold and cheerless? Why is consumer participation not high?

Double 12 is deserted. On the one hand, because double 1 1 has just ended, consumers are not interested in double 12. On the other hand, the double 12 discount is not strong enough to attract consumers' participation. It is normal that consumers' participation in Double Twelve is not as high as that in Double Eleven. After all, Double Eleven is an annual shopping carnival, and the popularity of Double Twelve is far less than that of Double Eleven. Consumers' participation is not high, followed by Christmas and New Year's shopping festivals, which also makes people's participation not high during the Double Twelve period.

Consumers' participation in the Double Eleven is not high, firstly influenced by the Double Eleven. Double Eleven is an annual shopping carnival, and its influence is far greater than Double Twelve. Just after Double Eleven, consumers' desire to participate in Double Twelve is not strong, so people's participation in Double Twelve is not high. Secondly, people's spending power is limited. Everyone's spending power on shopping is limited. Many people have exhausted their spending power in the Double Eleven and don't have enough spending power to participate in the Double Twelve, so their expectations for the Double Twelve are not too great; Finally, the influence of Christmas and New Year. Christmas and New Year are traditional shopping festivals after Double Twelve, which also have a certain influence on Double Twelve. Many people will regard Christmas and New Year as their own shopping festivals, and the attraction of Double Twelve is greatly reduced.

First, influenced by the Double Eleven. Because the Double Eleven is an annual shopping carnival, people have great expectations for the Double Eleven. The Double Eleven has just ended, and the Double Twelve is coming, which reduces the attraction and influence of the Double Twelve.

Second, people's spending power is limited. Many people spent a lot of money on Double Eleven. They have used their main spending power in the Double Eleven and have no extra spending power to participate in the Double Twelve.

Third, the influence of Christmas and New Year. After the Double Twelve, Christmas and New Year came one after another, which also affected people's enthusiasm for participating in the Double Twelve, and their willingness to participate in the Double Twelve dropped a lot.