Explosive Marketing Campaign Planning for 2022 Open Door Feature

Marketing activities are a very critical part of bank marketing, especially in the open door stage. How to set up through the centralized salon activities, hall activities, merchants joint activities to promote product marketing and customer management will have a direct impact. If you want to do a good job of open door marketing, you first need to understand what open door in the end "open" 1) open source, multi-open source, to attract more customers into the online and offline marketing scenarios. Open source is the stock of customers and incremental customers to the flow of conversion, in the whole open source process, including four actions, the first is the system of customer activation; the second is the focus of the scene design of the customer group; the third is the surrounding customer group of publicity diversion; the fourth is a specific time to focus on marketing. And all of the above four actions rely on marketing activities to carry out. Therefore, marketing activities are a way to release the bank's capacity as well as to allow the team to improve their marketing skills in the process of *** with matching efforts.2) Opening, undertaking open source actions, actively opening, and carrying out product marketing to all customers who can be reached. The principle of open door red explosive marketing campaign planning many bank outlets for marketing activities are and "love" and "hate", because do not do marketing activities for the open door red (sent) no bottom (to the Bei Xiao Bao public number), and do (to receive 2022) marketing activities (program) A large number of) must consider the input-output ratio, whether the customer is interested in, whether the customer is willing to come, how the customer, how to come to the customer marketing, etc. These also make the marketing staff pressure dramatically. These also make the pressure of marketers dramatically increased, because they also did not learn in school, hands-on, so they also need to grow up. Influence the core factors of marketing activities is thinking, customer thinking and marketing thinking, a marketing activity, nothing more than to achieve two purposes, the first is to maintain and enhance customer relations through the scene batch, and the second is the product marketing, and the two thinking just about these two purposes. Customer thinking: first take yourself as a customer, then take the customer as a user (customer financial needs, user non-financial needs). Marketing thinking: seize the initiative and increase the number of touch points. Heterogeneous alliance pop-up event planning banks want to form a resource *** enjoyment with merchants to form a *** win situation, it is necessary to first analyze the needs of merchants. Merchants as ordinary customers of the bank, his basic needs are nothing more than investment, financial management, followed by merchants as a specific group, he also has financial needs, such as settlement, merchant funds, financial management, and finally quality merchants have a need, is the development needs. The development needs of merchants are nothing more than money and people. Banks can provide financial support in terms of money, and people are the source of customers. The last thing a bank needs is customers. Marketing case: a community outlet's "parent-child activities super gift" community outlets are characterized by few resources, the number of people, so community outlets are subject to a lot of restrictions, so it is impossible to complete some of the upscale, large-scale activities. The community network found six different merchants, but these merchants have a **** the same characteristics, is to do parent-child related training services, English education, calligraphy education, dance and so on six parent-child education training institutions. Bank branches and they developed a "parent-child activities gift package", this gift package contains the bank and each merchant to provide three things, the first is not more than 10 yuan of small toys, the second is a free experience course (bank activities organized by the experience of the coupon), the third is a coupon (bank products and training coupons coupons), that is to say, the gift package contains the bank products and training coupon! ), that is to say, the gift package contains seven small toys, seven free experience places, seven sets of coupons, this gift package becomes a can realize the customer, the merchant, the bank tripartite **** win. In the end the outlet, merchants have gained three times the effect of doing activities individually. Banks should turn themselves into a platform, rather than an exchange of benefits between merchants and customers, to be able to capture the third level of merchant demand, that is, development needs. Hall infusion burst activity planning hall is the top priority of each bank branch, hall infusion activities can be carried out in accordance with the following steps.1, to the surrounding community customers to send a folding page, told that as long as the folding page to come to the, you can receive a bag of eggs; 2, come to the customer to come to the branch, told that as long as it is for any of the business (open a card, cell phone banking, etc.), you can receive another bag of eggs; 3, to the store Customers issued sign-in card, each time to the outlets can be stamped with a chapter, within a month set full of more than 5 can receive a bag of eggs; 4, the customer at the same time to receive a referral card, introduce friends and relatives to participate in the activities of the sign-in, the number of referrals to reach 5 (can be based on the actual situation of the relaxation of the requirements) people, the same can be received eggs; 5, to the store customers for deposit business every full of a certain amount of money, you can participate in the activities of the egg grabbing, the amount of the specific deposit product The amount of specific deposit products can be doubled; 6, for different businesses can get different points, according to the points can participate in the "lucky carousel" activities, prizes at least one egg, good luck can win a box of eggs; 7, in addition to the hall on-site display of the eggs, customers can also receive redemption coupons to go directly to the neighboring fresh food supermarkets to receive, the branch The outlets also provide electronic coupons for the supermarket, which customers can receive after adding WeChat, and enjoy discounts at the supermarket with the electronic coupons. Employee activity planning core skills summary employees in the activities of the skills mainly around the activities of the main speaker and activities host, generally every bank marketing is the opportunity to become these two kinds of people, and these two kinds of people is also very reflective of the quality of the staff ability. 1) self-positioning and opening introduction first of all, self-positioning and opening introduction, although the staff is not a professional presenter, but do not locate yourself as a novice. Do not say that this activity is to discuss with customers or have little experience more sympathetic words, but to position themselves as a professional, to say that this activity is to talk about professional financial knowledge. That is, do not position yourself as a "rookie", but to hypnotize yourself as an "expert". 2) Language speed and station dynamic line if you usually speak very fast, in the key links need to slow down and repeat; if you usually speak slower, in the key links need to consciously carry on. If you usually speak very fast, you need to slow down and repeat; if you usually speak slower, you need to consciously repeat and increase the volume in the key link, in short, there should be a certain change with the usual speech. Standing line is not recommended not to stand still or move around, to take care of both sides, does not affect the projection of the film in the case of horizontal walking not more than two meters, if vertical walking can be one-third of the area away from the audience to walk around, if it is around the walk around the need to always face the customer to calmly, slow posture to walk around, the frequency should be low. 3) content slides and on-site control, if you do the salon activities must pay attention to Explain the distribution of time and the logic of the light film. Case: wealth-themed insurance salon to cut from the perspective of tax asset preservation, the transition to whole life insurance products as an example of 1, the bank should help customers consider both wealth appreciation, but also consider the security of the wealth (against risk); 2, the wealth may be faced with different risks, and today we will mainly talk about one of them, that is, taxes; 3, about taxes, there is a point of view to remind you to pay attention to: enterprises to reduce their burdens, the individual under pressure. . From the policy interpretation and cases, both domestic, international, status quo and future, all confirm this point of view; 4, the customer's assets will face a comprehensive risk, including taxes, so it must be seriously considered to respond to, and do a good job of asset preservation; 5, because the risk is comprehensive, so the asset preservation must also be a comprehensive plan to do a good job of defense and then consider the attack to balance the three major relationships of security, liquidity, and income; 6, The legal attributes and characteristics of insurance products can be a good solution to the above problems, especially such a whole life insurance, with a high degree of certainty and good liquidity, but also consider the profitability of the funds. 7, this product has two allocation methods, which can correspondingly solve the problem of asset preservation and inheritance. Design a speech from the above seven key links, one or two for each link, preferably not more than four. Sessions 1, 2, 3, 4, 5 is mainly the part of the concept of communication, the explanation time accounts for three quarters of the total time; 6, 7 is the product introduction of the session, the explanation time accounts for about a quarter of the total time. This can be a good all control, and more conducive to the creation of a professional image, as well as the product can be simple to bring out, and the site colleagues to do with.