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What does information flow advertising mean?

Information flow advertisement is an advertisement located in the friend dynamics of social media users or in the content flow of information media and audio-visual media.

Feeds advertisement is an advertisement in the friend trend of social media users, or an advertisement in the content stream of information media and audio-visual media. It was first launched by Facebook in 2006.

This kind of advertisement interspersed in the content stream has a relatively good experience for users, and for advertisers, users' labels can be used for accurate delivery. Therefore, especially after the arrival of the mobile Internet era, it has ushered in explosive growth, and almost all Internet media have launched information flow advertising platforms.

Delivery type:

1, directional mode

Generally, there are natural attributes, geographical attributes, crowd attributes, crowd age attributes, user-defined attributes and so on.

2. Charging method

CPC、CPM、CPA、OCPC、OCPM、OCPA

3. Effect evaluation

Creativity+Orientation+Bidding

4. Related platforms

Information flow advertising has become the main mode of realizing traffic on media platforms, and various traditional giants and emerging forces have joined the information flow advertising war one after another.