When does the Spring Festival begin?

The overall activity time of 2024 Taobao New Year Festival is from 20: 00 pm on February 27th, 2024 to1October 27th, 2024, with a total activity time of 15 days.

Taobao New Year Festival is one of the biggest shopping feasts every year, and it is also one of the important activities for China people to celebrate the New Year. In this festival, merchants on Taobao platform will launch various preferential activities, such as full reduction, discount and gift. Let consumers enjoy the most affordable price.

There are many kinds of goods on the Taobao platform of the Chinese New Year Festival, ranging from traditional Chinese New Year food, household items, clothing, shoes and hats, to digital appliances, beauty and skin care, and maternal and child products. Consumers can buy almost all the new year's goods they need on this platform, and they can also enjoy more favorable prices than usual. This will bring real shopping benefits to consumers.

In addition to the rich variety of goods and preferential activities, Taobao New Year Festival will also launch various interactive games and lottery activities, so that consumers can enjoy more entertainment and surprises while shopping. This will bring consumers a more colorful shopping experience.

Benefits of Taobao's full reduction activities:

1. Enhance consumers' willingness to buy: Full reduction activities can guide consumers to increase the quantity and amount of shopping, because after reaching a certain amount of shopping, they can enjoy corresponding reduction and exemption, which can stimulate consumers' desire to buy actively.

2. Increase the sales volume and sales volume of merchants: Full reduction activities can encourage consumers to buy more goods, thus increasing the sales volume and sales volume of merchants.

3. Enhance customer stickiness: Through full reduction activities, consumers can enjoy actual price concessions, which not only retain existing customers, but also attract the attention of new customers and enhance customer stickiness to businesses.

4. Clean up unsalable goods: Full reduction activities can help merchants clean up unsalable goods in inventory, encourage consumers to buy these unsalable goods through preferential treatment, and release capital flow at the same time.

5. Improve brand awareness: Full reduction activities can attract more consumers to shop, improve brand exposure and visibility, and help to enhance brand influence and market share.