Product Poster Illustration - What is Poster Illustration

The use of illustration elements in commercial posters! (Urgent)

Commercial illustration

The concept of commercial illustration

The concept of commercial illustration

The concept of commercial illustration is the act of buying and selling commercial illustrations for a company or a product for which the author gives up ownership of the work and retains only the right of authorship, i.e., commercial illustration.

This kind of behavior is fundamentally different from what we used to think of as painting. Artistic paintings, before being collected by individuals or organizations, can be published or displayed in various media without any restriction, and the authors get a very small percentage of the fees. Commercial illustration can only serve for a commodity or customer, once the fee is paid, the author will give up the ownership of the work, and accordingly get a larger proportion of the remuneration, which is the same as the final result of art paintings being collected or auctioned.

But the service life of commercial illustration is short, a commodity or enterprise in the new generation, this pair of works will be declared extinct or terminate the publicity. From the scientific definition, it seems that the end of commercial illustration is a bit sad, but on the other hand, commercial illustration in a short period of time burst of light is art painting can not be compared. Because commercial illustration is disseminated through advertising channels, it covers a wide range of areas, and the rate of social attention is many times higher than that of artistic paintings. For example, this digital illustration of yogurt packaging (pictured), in two years of marketing, because of the beautiful picture, attracting consumers to buy the number of more than a hundred million, imagine the following, in the time before the next product to replace it, this number will increase. How many artistic paintings can be seen by hundreds of millions of people in two years? Such splendor is unparalleled!

Commercial illustration has four components:

(i) advertising commercial illustration

(ii) cartoon mascot design

(iii) publication illustration

(iv) film and TV game art settings

1. For advertisers - must have flexible values

For society - must have a generous group responsibility

2. Cartoon mascot design

Product mascot - to understand the product to find the combination of cartoon and the product

Corporate mascot - combined with the enterprise's CI norms for the enterprise to tailor

Social mascot - to analyze the characteristics of social activities to cater to the right time

Social mascot - to analyze the characteristics of social activities to cater to the right time

Social mascot. Analyze the characteristics of social activities and cater for the extension at the right time

3. Publication Illustration

Literature and art - good artistic and literary skills

Children's books - healthy and happy children's interest and observation experience

Natural science and popularization of nature - solid art skills and extraordinary imagination

Social and humanities - colorful Life experience and mimeograph skills

4. Film, TV and game art settings

Image design category - personality interchangeable shape and god of the emotional flow

Scene design category - unique perspective of the micro-macro of the synthesis of the approximation of the subtraction

Story script category - literature and music through the means of art embodiment

Commercial illustration has a certain rule, which must have the following three elements:

Commercial illustration has certain rules. Three elements:

(1) directly convey consumer demand

(2) conform to the public's aesthetic taste

(3) exaggerate and strengthen the characteristics of the product

To have these three points, it depends on the comprehensive quality of the illustrator.

Expressing the product information should be direct, because consumers will not take the time to understand the meaning of your drawing. Because human consumption habits have a considerable continuity, in a wide range of shopping environment, if the consumer in a second did not see or was not attracted by your illustration, I am afraid that he will be a year or a few years will not buy the goods.

Assuming that the consumer sees your illustration, but the color composition or image of the screen has a reverse mentality, will also lead to the previous results. So; conform to the public aesthetic taste is the commercial illustrator to go through the second pass. Can have an artistic eye to the consumer is too rare! Your work is too artistic, other people can not understand, too vulgar, people do not see, do so the fire is considered a qualified commercial illustrator.

In the eyes of consumers, your work into the third level, and the surrounding products to compare. If the illustration does not strengthen and exaggerate the characteristics of the goods, was overwhelmed by other goods, then, will also produce the previous results! In the supermarket you often see picking and choosing picking up and putting down the scene, until after the checkout, a commercial illustration is considered to have successfully passed the test!

Q&A with commercial illustrators

Q: What is commercial illustration? What is the difference between commercial illustration and illustration?

Answer:Commercial illustration as the name suggests is illustration of commercial value, it does not belong to the category of pure art. Commercial illustration can be defined as a digital work drawn for the enterprise or product, and get the remuneration associated with it, the author to give up the ownership of the work, only to retain the right of authorship of the commercial trading behavior. Illustration is a form of commercial illustration, and others such as advertising illustration, cartoon mascot design, publication illustration, and animation film and television game scenes.

Illustration is the use of pattern expression of the image, in line with the principle of unity of aesthetics and practicality, as far as possible to make the lines, the form of clear and bright, easy to produce. Illustration is the world's common language, its design in the commercial application is usually divided into characters, animals, commodity images.

Character image: illustration to the character as the subject matter, easy to fit with consumers, because the character image can best show a sense of loveliness and cordiality, the character image of the imaginative creation of space is very large, first of all, shaping the proportion is the focus of the life of an adult head-to-body ratio of 1:7 or 1:7.5, children's ratio of 1:4 or so, and cartoonists are often 1:2 or 1:1 big head. This ratio can make full use of the head area to reproduce the image of demeanor. The character's facial expression is the focus of the whole, so it is very important to depict the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh, let people have a good feeling, the overall image is more clear, give people a deeper impression.

Animal image: animals as cartoon image history has been quite a long time ago, in real life, there are a lot of animals into the people's pets, these animals as cartoon image is more popular with the public. In the creation of animal images, we must attach great importance to creativity, focusing on the image of anthropomorphism, for example, one of the differences between animals and humans, long is the expression does not show a smile. But the cartoon image can be given through anthropomorphic techniques to animals with a smile like humans, so that the animal image has a human face. The use of people's lives in the familiar, favorite animal school easy to be accepted by the people.

Commodity image: the anthropomorphism of animals in the field of commodity expansion, after anthropomorphism of goods to give people a sense of intimacy. Personalized modeling, a refreshing feeling, thus deepening people's direct impression of the goods to the idea of anthropomorphism of goods, broadly divided into two categories:

The first category of complete anthropomorphism, i.e., exaggerating the goods, the use of the characteristics of the goods themselves and modeling structure of anthropomorphic performance.

The second category is semi-anthropomorphic, i.e., adding hands, feet, heads, etc., which have nothing to do with commodities, as the characteristic elements of anthropomorphism.

The above two kinds of anthropomorphic shaping techniques, make the commodity rich in human feelings and personalization. Through the form of animation, emphasize the characteristics of the goods, its action, speech and goods directly linked to the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, like photographers with their own subjects and painting style. Their professional sensitivity and desire for new forms and tools have led many of them to adopt computer graphic design tools to create illustrations. Computer graphics software features make their creative talents get greater play, whether simple or complex and dense, whether the traditional media effects, such as oil painting, watercolor, printmaking style or digital graphics endless new changes, new interesting, can be more convenient and faster to complete. Digital photography is the latest development in photography. Photographers use digital cameras to shoot objects or scanners to scan the traditional positive film into the computer, and then on the computer screen to adjust, combine, create a new visual image, and finally through the film recorder output positive or negative. This new photographic technology has completely changed the creative concept of optical imaging of photography, and digital graphics processing as the core, also known as \'photography without darkroom\'. It has blurred the boundaries between photographers, illustrators and graphic designers, and it is now possible to do all three on the same computer if you have the talent.

Billboards

Billboards are literally interpreted as "to invite" is to direct attention, and "to post" is to post, i.e., "to post for the purpose of attracting attention". The English name of the poster is called "poster", in the Oxford English Dictionary means to display in the public **** place of the notice (Placarddisplayedinapublicplace). In London "international textbook publishing company" published advertising dictionary, poster means posted on cardboard, walls, boards or vehicles, or other ways of displaying printed advertisements, it is the main form of outdoor advertising, one of the oldest forms of advertising. Some people also based on the root structure of the word posters and palindromes to explain the meaning of the word posters, that posters from the "post" transferred to the "post" meaning for the post, so posters are all posted on the posters.

The world's earliest posters is in 3000 years ago in Egypt, a search text ads, size 20cm × 25cm, the content of the hunt for a fugitive slave, the posters are now in the Museum of London, England.

The world's earliest printed billboard is found in the 11th century (Song Dynasty) in Jinan, Shandong Province, China, Liu family kung fu needle store of an advertisement billboard, is now in the Museum of Chinese History.

Posters in the country also has a name called "poster", no Chinese dictionary on the word "poster" has been specifically explained, but according to legend in China during the Qing Dynasty, there are foreigners to the sea ship carrying foreign goods in China's coastal piers, and the poster posted on the street along the pier. Poster posted in the street along the pier in order to promote their goods, coastal citizens called this poster for posters. According to this development, later all similar posters and other posters with the purpose of transmitting information are called "posters".

Posters as a visual communication art, best reflects the form of graphic design features. It has the most important basic elements of visual design, its design concept, means of expression and techniques more typical of other advertising media.

The creation of the world's authoritative design institutions, international posters exhibition is held continuously, as well as the posters design monographs, posters, the publication of the yearbook, a strong impetus to the modern posters towards a higher level of force to the reverse, so that posters are still in the visual performance of the spindle position. Internationally important posters exhibition: Warsaw, Poland, the International Biennial of Poster Design Art; Brno, Czech Republic, the International Biennial of Graphic Design Art; Colorado, USA, the International Advertising Poster Invitation Biennial; Mexico, the International Advertising Design Art Biennial; Moscow, Russia, the International Advertising Design Biennial; Lahti, Finland, the International Advertising Design Art Biennial, and so on.

What is a poster illustration

Illustration is that you draw the outline of the work on the drawing paper or drawing board in the other parts of the work from other drawing paper to go to the drawing of the work of the other parts of the coloring paper cutting and pasting in the work of the original painting is called illustration

What is the illustration and what is the meaning of the

Dictionary on the "illustration" explanation is: "refers to the book attached to the book, the book is not the same as the book, but is not the same as the book, the book is not the same as the book. "refers to the pictures inserted in books and magazines. Some of them are printed in the middle of the text, and some of them are inserted in a way to supplement the content of the text or artistic appreciation." This explanation is mainly for book illustration as a definition, is a narrow definition.

Because of the advent of the age of intelligence, the development of modern society, the meaning of modern illustration has changed from the past narrow concept (limited to paintings and drawings) to a broad concept, "illustration" is what we usually read in newspapers, magazines, various publications or children's picture books, in the text of the pictures inserted between the collectively referred to as the "illustration". "Illustration". Illustration, in the Latin meaning of the word, originally means "to illuminate". As the word implies, it was originally used to increase the interest given to the text in a publication, so that the text could be more vivid and vividly active in the reader's mind. Nowadays, in all kinds of publications, the importance of illustration has far exceeded the status of "illuminating the text" as an accompaniment. It not only highlights the idea of the theme, but also enhances the infectious power of art.

Illustration is a form of art, as an important form of visual communication of modern design, with its intuitive image, the real sense of life and the beauty of the infectious force, in the modern design occupies a specific position, has been widely used in many areas of modern design, involving cultural activities, social **** cause, commercial activities, film and television culture, and so on.

Application of illustrationApplication of illustration

Publications:

Illustration used for book covers, book interiors, book jackets, and book content support.

Includes illustrations used in newspapers and magazines.

Commercial publicity: illustrations

Advertising DD Includes illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and television commercials;

Commercial image design: product logos and corporate images (mascots);

Commodity packaging design;

Packaging design and illustration illustrationsDD Consumer guides, merchandise descriptions, user manuals, charts, catalogs

Film and television multimedia:

Film and television drama, advertising film, network, etc., the character and environment art settings or interface design.

Game design:

Game publicity illustration, game character setting, scene setting

Animation, manga, cartoon

Animation original drawing setting, manga design, cartoon design

Basically, all the commercial paintings can be counted in the category of illustration.

The two main types of illustration applications

In the field of graphic design, we have the most contact with literary illustration and commercial illustration.

Literary illustration is a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration - a form of image expression that combines art and commerce to convey commodity information for enterprises or products.

The author of an illustration receives remuneration for the work, and gives up ownership of the work, retaining only the right of authorship, which is a kind of commercial buying and selling behavior. The function and role of illustration illustration definition

Modern illustration and the general sense of art illustration has certain differences. There are differences in their functions, forms of expression, and media of communication. The object of service of modern illustration is first of all commodities. Commercial activities require that the information carried be conveyed to the audience accurately and clearly, and that people receive and grasp the information correctly, and that the audience act in a way that enables them to get the feeling of beauty at the same time, so it is said that it is for the service of commercial activities.

Artistic illustration in general has three functions and purposes:

One, as a supplement to the text;

Two, to let people get the satisfaction of perceptual knowledge;

Three, to show the artist's concept of aesthetics, performance skills, and even the expression of the artist's world view and outlook on life.

The functionality of modern illustration is very strong, deviating from the visual communication purpose of pure art tends to weaken the function of modern illustration. Therefore, the theme of the illustration should not be designed in such a way as to give rise to ambiguity. It must be based on distinct, simple and accurate.

Modern Illustration Appeal Function

The basic appeal function of modern illustration is to convey the information to the audience in the most concise, clear and explicit way, arouse their interest, try to make them believe in the content of the transmission, and in the process of aesthetics gladly accept the content of the propaganda, inducing them to take the final action.

(a) Show vivid and concrete image of products and services, intuitively convey information.

(2) Stimulate consumer interest.

(3) Enhance the persuasive power of advertising.

(d) Strengthen the infectious force of the goods and stimulate the consumers' desire. The forms of modern illustration are various, which can be categorized by the communication media or by the function. In terms of media classification, it is basically divided into two major parts, i.e. print media and movie and television media. Print media include poster advertisement illustration, newspaper illustration, magazine and book illustration, product packaging illustration, corporate image publicity illustration and so on. Film and television media include movies, television, computer monitors and so on.

Posters: also known as posters, posters. In the advertisement still mainly rely on the print media to convey the information of the times, it can be said that it is in the position of the dominant advertisement. But with the emergence of film and television media, the scope of its application has been narrowed.

Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and other characteristics.

Magazine book illustration: including the front cover, back cover design and the body of the illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future in the electronic books, electronic newspapers and magazines will still exist in large quantities.

Product packaging illustration: product packaging to make the application of illustration more widely. Product packaging design contains three elements: logo, graphics, text. It has a dual mission: one is to introduce the product, the second is to establish the brand image. The most prominent feature is that it is between flat and three-dimensional design.

Corporate image of the publicity materials illustration: it is the VI design of the enterprise. It is contained in the enterprise image design of the basic system and application system of the two major parts.

Film and television media in the film and television illustration: refers to the illustrations appearing in the movie, television. Generally appear more in the commercials. Film and television illustration also includes computer screens. The computer screen has become the space for commercial illustration, and many graphic library animations, game programs, graphic forms, have become a member of commercial illustration.

Expression forms of illustration

Figures, free-form, realistic, black and white, color, use of materials, photographs, computer generated ......

Figures, free-form, realistic, black-and-white, color, material, photo, computer-generated, as long as they are "graphic", they can be used in the production of illustrations.

Categorization of illustration according to the current market positioning: vector fashion cartoon low-children realistic dimensional beauty Korean comic illustration concept setting and so on

Categorization according to the production method: hand-drawn, vector, commercial, emerging (2D graphic, UI design, 3D), pixel

Categorization of illustration painting style: Japanese cartoon and illustration Europe and the United States, Hong Kong, South Korea, game illustration, Taiwan, and so on

Categorization of illustration drawing style: Japanese cartoon and illustration Europe and the United States, Hong Kong, South Korea, game illustration, Taiwan, and so on. Romance novel cover illustration, because the style is now too diverse words so I just simply categorized

Another foreign style is more extensive and handmade origami, cloth ah, a variety of styles are available, and go hand in hand.