What is the meaning of o2o with examples, please

O2O is Online To Offline (online offline/online to offline), refers to the combination of offline business opportunities and the Internet, so that the Internet has become a platform for offline transactions, the concept first originated in the U.S. The concept of O2O is very broad, can be related to both the online, but also can be related to the offline, can be commonly referred to as O2O. O2O. mainstream business management courses have introduced and paid attention to O2O as a new business model. 2013 O2O entered a stage of rapid development, began the integration and improvement of localization and mobile devices, so O2O business model came out of nowhere, and became a localized branch of the O2O model.

O2O mode

For traditional enterprises to carry out the O2O mode of e-commerce, there are mainly the following three ways: 1, the self-built official mall + chain molecular stores in the form of consumers directly to the store's online store to place an order to buy, and then experience the service offline, and the process, the brand provides online customer service services, and at any time the transfer of support (in the event of stock-outs) Franchisee collection and shipment, suitable for national chain-type enterprises. The advantage is that you can online and offline stores one-to-one correspondence. The disadvantage is that the investment is large, the promotion efforts need to be very large. 2, with the national layout of the third-party platform, to achieve the perfect combination of joining the enterprise and the substation system, and with the third-party platform of the huge traffic, can quickly promote to bring customers. 3, the construction of Micronet WeChat mall system, to carry out a variety of promotions and prepaid forms, online sales and offline services, which is suitable for the localization of service enterprises. Furniture industry O2O need to pay attention to five points: 1, your furniture and building materials goods can not be sold anywhere. If you let the goods on the Internet to sell everywhere, the traditional distribution system will be disrupted, the dealers will rise up in revolt; 2, your goods are sold in the local to do before and after the measurement and installation services; 3, most of the time you can not be in your website store in the price tag. So even if consumers want to buy your goods can not order: no price how to pay? 4, consumers did not go through the physical experience of looking at samples, it is generally unlikely to buy your goods; 5, the cost of transportation is too high, in case the consumer is not satisfied with the return, the return shipping costs who are not willing to bear the risk of both sides are too big.

O2O applicable industries:

Catering industry, service industry, group purchasing almost take O2O mode