What are GTV and GMV in e-commerce industry?

GTV(Gross transaction volume) is the total amount of platform transactions, and GMV (gross machine transaction volume) is the total amount of platform commodity transactions.

The calculation formula of GMV is: GMV = sales amount+cancelled order amount+rejected order amount+returned order amount, that is, GMV is the sum of paid orders and unpaid orders.

GMV and GTV are actually statistics of the total trading volume of the platform. Their core difference is actually the corresponding two business models.

GMV (Total Goods): Person: Buyer and Seller; Commodities: commodities; Field: e-commerce platform. In other words, the total transaction amount of commodity sales on the e-commerce platform is therefore "commodity" and commodity sales. The profit model of the platform is to extract trading commission, and Tmall, Taobao and JD.COM all use GMV.

GTV (total transaction volume): people: sellers, buyers, platforms, three parties and even four parties (and other partners); Goods: services; Domain: service platform. That is, the total turnover of service transactions on various third-party platforms, so the transaction is taken. The platform profit model is platform service commission, and Didi, Shell and Meituan all use GTV.

The difference between them lies in the nature of the platform. For example, GTV is used in Shell and Meituan. , mainly providing intermediary platform trading services, less return, cancellation of orders and other services. Taobao JD.COM e-commerce uses GMV, which is mainly used for commodity trading, and there are unpaid orders.