Lantern Festival marketing campaign planning program

In order to ensure that things or work safely and smoothly, from time to time need to formulate a well thought out program in advance, the program is to solve a problem or a project, a subject of the detailed process. So you know how to write the program is standardized? The following is I help you to organize the Lantern Festival marketing campaign planning program, only for reference, we take a look at it.

Lantern Festival marketing activities planning program 1

Along with the Lantern Festival approaching, catering stores Lantern Festival planning program is imperative, the program is designed to improve the business income of the stores, set up a catering brand image, and then set off the holiday consumption climax. Lantern Festival promotional activities planning program details are as follows:

First, the theme of the event

Lantern Festival on the 15th day of the first month, xx catering to send blessings

Second, the event time

20xx February 8 Lantern Festival

2, the first day of the first month of the fifteenth day of consumption to the store guests, each person is presented with two snacks, gift until the end of the business registration, financial storage.

3, the first day of the first month of the fifteenth day of the chef launched several reunion dishes, the symbol of the Lantern Festival reunion.

Fifth, with the department

1, the planning department is responsible for the design of banners, one per store, content: the first fifteenth of the Lantern Festival, xx Catering to send blessings, the use of text messaging platforms to send the Lantern Festival blessings SMS, content: the first fifteenth of the Lantern Festival, _ Catering to send blessings, _ Catering to wish you the moon round lamps and lanterns round things round, the love round dream round people reunion!

2, lantern riddles by each store to print their own preparation. (The riddle part to the guests, the riddle part on the front desk, according to the serial number of the riddle)

3, guess the riddle of the gift of each store according to the existing remaining small gift distribution, financial registration.

4, the number of Lanterns required by the store in advance to arrange for the purchase of the store purchasing staff.

Sixth, note

1, the stores on the staff of the relevant knowledge training, the day guests dining initiative tips, and send holiday wishes.

2, the day of the event coupon activities only give no, integral card activities normal.

First, the activity time

20xx xx month xx

Second, the activities of the festival analysis

1, the Lantern Festival is a traditional Chinese festival, the traditional activities of the project have to eat dumplings, enjoy lanterns, Guess the riddles, etc., implies the connotation of reunion sweet auspicious happiness, so our promotional activities focus on the promotion of goods related to the Lantern. At the same time, with the fireworks, red lanterns hanging high, guessing riddles and other traditional activities to cheer, create a lively atmosphere of the Lantern Festival, back to the consumer enthusiasm.

Third, the purpose of the activity

After the Spring Festival, the customer consumption enthusiasm down. Lantern Festival is the first festival after the Spring Festival, so make full use of the festival's lively, festive and reunion atmosphere to stimulate and induce customers to consume, rebound consumer enthusiasm, increase overall sales. In addition, through a variety of innovative and effective promotional activities to consolidate the original customers, digging and cultivate new consumer groups, enhance the company's visibility and reputation.

Fourth, the activities

(a), shopping gift dumplings

Where in the activities of a one-time consumption of 99 yuan of customers, with a computer ticket to the cash register to receive the New Year's dumplings 1 bag (valued at 3.9 yuan); similarly, shopping for more than 188 yuan, with a computer ticket to the cash register to receive dumplings 2 bags (valued at 7, 8 yuan). The same goes for purchases of RMB 188 or more.) Daily limit of 500 copies.

Note: With a single ticket on the day to receive, the amount of consumption can not be cumulative

(B), guess the riddles happy to win

The hall is decorated into a Lantern Festival play area, hanging lanterns, riddles are posted in every corner of the strip, you can participate in guessing the riddles, all guessed that there are prizes, prizes for the exquisite gifts.

Performances: performers have the store's talented staff to **** with the show, the purpose is to increase the Lantern Festival lively atmosphere.

Remarks

A wider audience can find couples to participate in the mouth to feed each other dumplings, show love competition, can find pregnant women or expectant mothers and fathers-to-be packaged dumplings competition.

To be creative, you can plan a proposal flash mob, first put the video, send blessings of God, and then live performance of the proposal of God.

Activity time:

xxx

Second, the main body of the activity:

the first month of the Lantern Festival

the first month of the Lantern Festival

Third, the theme of the activity: <

1, the first month to the Lantern Festival, Lantern Festival drama

During the activities of the supermarket launched dumplings, dumplings, fresh goods, such as ultra-low price, the price is absolutely low, act quickly!

xx and other famous high-quality boutique snacks as well as sugar-free snacks, gift snacks, fruit-flavored snacks, handmade dumplings, snacks gathered. The newly introduced dumpling machine will make various flavors of dumplings for customers on the spot.

Remarks: at least two hours a day (activity time please arrange your own, it is recommended to arrange in the peak hours of customer traffic to promote the performance of the ministries according to the situation to organize their own corresponding big brand snapping activities, and strive to snapping price lower than the average level of the whole county, in order to improve the performance of the snapping. (Purchasing Department to negotiate in advance).

2, cast color to win the Lantern Festival joy

The first ten to fifteen, where the supermarket shopping full of 58 yuan or more, clothing and department stores full of 88 yuan or more of customers, are available to the second floor of the hall with a small ticket to participate in the "cast color to win the Lantern Festival" activities once, a single vote for a maximum of five times.

Prizes set:

1, point to 5:00: a bag of melon seeds 6:00: 1 package of lanterns

2, riddle guessing, lantern riddle culture exhibition

The tenth to fifteenth day of the first month of the first month of the first year, where in the supermarket shopping for more than 28 yuan, clothing and departmental goods full of more than 58 yuan of customers can be with the shopping shopping ticket to participate in the "Prize Guessing riddle activities". Activity", who guessed any riddle, you can go to the first floor of the general service desk to receive an exquisite gift.

Prize set: about 1 yuan

Note:

① This activity must be attended with the shopping ticket.

② guess the number of spotlight riddles must match the riddle number, and write the answer on the back of the shopping ticket.

③ After checking the accuracy of the riddles at the service desk, you can get the riddles and post them on the riddles to get the prizes.

Fourth, advertising:

1, TV ads, xx ads, xx ads

TV media

broadcast time: February 14 to 19

2, lantern riddles: hanging lantern riddles riddles (in place on the ninth day of the year)

3, hanging POP Lantern Festival

New Year's Eve Street for Lantern Hanging Flag

Double-sided (in place on the eighth day)

4, the door outside the boards: East Gate, Round Gate, South Gate large board (in place on the ninth day)

broadcasting: the service desk all the way to the floor broadcasting

5, the supermarket cashier's desk / service desk activities informing the boards: small boards (in place on the ninth day)

6, the door stickers: first floor All the main door (in place on the eighth)

7, banners: the first floor cosmetic stairway

KT board double-sided (in place on the eighth)

Gifts: the first floor of the external fireworks

Lantern Festival Marketing Activity Planning Plan 4

I. Purpose of the activity

By organizing a series of promotional activities during the Lantern Festival Publicity activities to further enhance the popularity of the restaurant in the local community, so that customers feel the influence and visibility of the restaurant in the local community, to attract customers, expanding the consumer base, which in turn can be a good way to increase the store's operating income, expanding the brand influence. Doing good word-of-mouth marketing in the local area.

Second, the content of the activities

According to the characteristics of the festival during the Lantern Festival, choose the appropriate promotional methods.

Third, the store decoration, atmosphere

1, the restaurant store to paste some pictures related to the Lantern Festival and the store's publicity and promotional content of the poster, mainly red, highlighting the festive atmosphere.

2, by the restaurant in the weekend were arranged gift booths, dining guests targeted promotional work.

3, from the beginning of February every day at noon and night in the store within a certain period of time to play the relevant promotional materials.

Fourth, advertising

1, leaflets.

2, newspaper ads.

3, poster production.

Explanation: Franchisees with advertising needs can contact the Planning Department in advance to cooperate with its production of publicity effects, and do a good job in advance of the advertising warm-up publicity.

Fifth, the promotion of division of labor

1, the distribution of leaflets by the relevant departments to complete;

2, casual customers, regular customers booking work by the store specifically responsible for;

3, promotions and bookings by the store manager is fully responsible for.

Six, specific promotional activities

"large group meal promotions"

Activities: During the activity period, all customers who dine in the store, according to the corresponding 'number of people to enjoy different discounts (except for the day of the New Year's Eve).

2 people - 4 people can enjoy 10% discount.

5 people - 8 people can enjoy 8% discount.

9 people - 12 people can enjoy 7.8% discount.

Lantern Festival, is also the Chinese people's most willing to spend money on the day, how to develop the Lantern Festival market obviously has a lot to do. Then how the catering industry to seize the business opportunities contained in the Lantern Festival consumption? Of course, the first good market research, accurately grasp the Lantern Festival people's consumption trends, and then develop a more targeted promotional strategies. From the last two years during the Lantern Festival residents of the new changes in consumption can be seen, the Lantern Festival consumption has three distinctive features:

Catering industry to grasp the following holiday service type of operation:

a, housewife type. That is, the hotel for the public family distribution of sets of New Year's Eve dinner semi-finished products or net dishes, instead of housewives in the past steamed buns, meatballs, fried peanuts, "busy year" activities, the hotel only charges a small processing fee.

b, package type. That is, the hotel for the public to book to the hotel dining New Year's Eve dinner or holiday family dinner. Restaurants and hotels should be in line with the thrifty, good value for money, for the public, for the public service principle, the introduction of "respect for the elderly feast", "love feast", "care for the feast", "Family Reunion" and many other recipes, intended to pull the working class to themselves to expand the target market.

c, series type. In order to meet the needs of modern consumption, restaurants and hotels should be launched for the family New Year's Eve banquet fast delivery, "rent a chef", open to the residents of the guest rooms, karaoke bull hall, bath room and other recreational facilities and venues, in order to attract residents to the hotel to entertain themselves over the Lantern Festival.

At the same time, the operators of the catering industry, but also in the cultural taste to do articles. To food culture on the stage, so that people who have labored for a year to eat a relaxed, eat a pleasant, eat a love affair. Restaurants, hotels, teahouses can be launched in the store painting and calligraphy photography exhibitions, reading and singing, music appreciation, folklore, acrobatics, magic shows, celebrity chefs to teach customers the "Jedi dish" activities, so that customers set food, drink, enjoy, visit, listen to a body, eat a dashing, play happily, and at the same time get the spirit of enjoyment.

Marketing activities should work in the following areas:

"A cheap ten love". The end of the year, the business should be sincere return to consumers for the purpose of carrying out discount sales, buy big pieces of small pieces, "daily concessions, daily concessions", and other promotional activities.

Hotel Lantern Festival layout and decoration:

1, in the front door put a pair of golden boys and girls, extended to the Lantern Festival, the hotel provides photo services (guests wash the cost of photo at their own expense).

2, in the hotel around the periphery of the plant hanging starry sky, in the hotel on both sides of the front door were standing in a large pot of kumquat, the roof hanging red lanterns. Outside the lawn diagonally pull colorful flags.

3, the front door hanging "xx Hotel wishes the city people a happy new year" banner.

4, the entrance on both sides of the basalt sticker couplets "golden cup drunkenness Qiankun big" "Jade Rabbit welcome spring years new" banner for "Congratulations on the New Year".

5, the hotel lobby on both sides of the glass door to paste the Year of the Ox Chinese zodiac paper cutouts

6, the hotel front door to arrange for two staff (Personnel Department selected the pair of employees), wearing calf clothing wearing a calf hood, responsible for coming to the hotel to eat about the age of 10 years old and below the children issued balloons (a), fruit candy (2).

7, third floor, fourth floor balcony railing insert colorful flags.

Activity Theme:

20xx Lantern Festival Promotion Planning

Activity Slogan:

Intense Lantern Festival (meet in the Lantern Festival, the Lantern Festival, **** degree of the Lantern Festival good time and beautiful scenery, red lanterns hanging high, red and hot! The Lantern Festival is a traditional Chinese festival, the traditional activities of the project to eat dumplings, lanterns, guessing riddles, etc., which implies the connotation of reunion, sweet and auspicious happiness, so the business promotions can focus on the promotion of food and commodities related to the Lantern Festival. At the same time, with the fireworks, dance masters dance dragon, red lanterns hanging high, riddles and other traditional activities to cheer, create a lively atmosphere of the Lantern Festival.

2, after the Spring Festival, the Spring Festival clothing will soon be listed, for students, the new semester will also begin, so the Lantern Festival promotion can also be around clothing, student supplies and other promotions.

Activities:

First, the reunion over the Lantern Festival delicious dumplings show

1, open dumplings food counter, including a variety of brands of dumplings: such as Longfeng dumplings series, Siena dumplings series, the three whole Ling series, Yukon series. Flavors include eight treasures nuts, black sesame, hemp paste peanuts, rose bean paste, hawthorn, five kernels, peanuts and sesame, sugar-free, halal, rice wine and so on.

2, supermarket purchases of 88 yuan, that is, a free bag of dumplings, or a small lantern, worth about 5 yuan.

Second, Lantern Snack Street

In the big shopping malls and large supermarkets in front of the opening of a snack street, open ten or so stalls, including dumplings, ice cream gourds, stinky tofu fried sausage lamb kebabs, such as tenderloin, site production, shopping for 100 yuan gift that is sent to the value of 10 yuan snack coupons, 200 yuan to send 20 yuan, and so on, buy more, supermarkets are limited to a single small ticket.

Activity Description:

1, Lantern Festival, in addition to shopping and enjoying the lights, eating and drinking is also indispensable, in the shopping, eat some fragrant snacks on the customer must be a great temptation.

2, set up a service office at the scene, customers with shopping tickets to the service office to receive snack coupons, customers with snack coupons can go to the booth to buy snacks.

3, snack coupons can not be exchanged for cash, there is no cash.

4, snack production must pay attention to health, to take certain measures to avoid fume pollution and dust impact, while preventing the impact of natural wind and rain.

5, snack stalls set up: in addition to some businesses already have snacks moved to the scene, you can also invite some local famous snack bar to the scene production and sale.

6, in addition to consumption of snack coupons, customers can also be used to buy cash, must be clearly marked on the site snack prices, so that customers can see at a glance.

Third, the good time and beautiful scenery **** appreciation of the Lantern Festival Park Qi Le (Dream)

Open up a Lantern Festival amusement area, built into the form of grapevines, hanging lanterns containing a variety of puzzles, whether or not to shop, can participate in guessing the riddles, all guessed that there are prizes, the prizes for small gifts or shopping coupons, the value of the riddles according to the degree of difficulty to determine the prizes can be directly labeled in the lanterns, the general prizes The value of the prizes can be marked directly on the lanterns, and the general prizes are worth less than 10 yuan.

At the same time, the amusement area can be added to the set of circles, some folk acrobatic performances and other activities.

Loop: shopping full of 100 yuan can participate in the loop once, each time ten laps, the set can be taken away from the circle of things. The items in the circle according to the value of the size of the distance to visit. The overall value of the items can be set according to the full how much the quota to determine the full how much the higher the quota, the value of the gift can also be relatively high. Generally speaking, the value of the items should not be too high, one is to prevent damage to high-value items, and the other is full of how much the quota is reduced to relatively increase the number of customers to participate. Customers can also pay for their own set of circles.

Folk acrobatic performances: invite some folk groups to perform acrobatic performances such as dance masters, dragon dance, monkey, etc., to increase the lively atmosphere of the Lantern Festival.

Note: The garden layout must be beautiful, pay attention to maintain the order of the activities. The beginning and end of the garden activities can be firecrackers to sound the horn