Is the security monitoring industry good now? (Is there a future for the industry of security monitoring)

To be honest, it's really not very good to do, the red sea; but it's not impossible to do, depending on which stage your company is in and how many resources you have.

First run through the current situation of the industry:

1, a smaller company, the composition of the main computer store, small contractors, commercial and residential apartments in the small company, husband and wife store, or three or five people. Their main customers are small supermarkets and small stores, more retailers, profits to hundreds and thousands of gouge. Some of these do Haikang Dahua small agent, some are by some small factory channels can be imported. Occasionally caught through the relationship with the big fish, you have to borrow the qualifications of large companies to do. Because of the low threshold of entry, so this company is very much, no technology, no management, competition is fierce, may be a single overstated a few hundred dollars lost. The most terrible thing is that some companies do things without a lower limit, in order to profit anything to do, fake brands, poor quality materials are endless.

2, a larger company, have their own qualifications. The company is on the right track, there is a certain management. Mainly through the market bidding to obtain the market, the contract should be larger. Customer relations are good, the organization of a group of equipment suppliers to control the bid; relationship is not hard, the organization of a small group of partners to step on the spot, go to the bidding. These companies began to differentiate, began to focus on a certain industry, do the ground. For example, the education industry, the medical industry, public prosecutors and law enforcement industry. As for technology, some of them will recruit some R&D personnel to develop some software or hardware to increase profits, but the scale will not be very large, and they will not invest in high-end products and call the shots with big manufacturers. Now because the bidding market is more chaotic, the impact of the low price to win the bid, so the profit is getting thinner and thinner.

3, some of the larger companies, many of which should be listed. Some visibility in the country, fully qualified, well-funded, famous, but also a lot of small and medium-sized companies to borrow the qualification of the object. Such a company can be, business on the principle of two or eight, that is, through twenty percent of the contract to obtain eighty percent of the turnover and profits, how to do? People's ass big chant, occupy a position early chant, have a higher level of relationship chant.

4, predators, often seen in the news, the kind. If a company smaller than his survival depends on the operation and management, then this kind of company is relying on standards and technology-oriented. China is such a large market and development prospects, good meat to them. What they are most worried about, worried about BATH cross-border dimensional strike.

So, you're on the right track yourself.

Domestic security industry is mainly divided into the following phases

1. I entered the security industry from 11 years, when the world or analog monitoring, foreign brands Sony, Panasonic Samsung are very strong, domestic high-end projects such as airports have been held by foreign brands, then the product is highly profitable, engineers also like to use foreign brands are also highly profitable;

2. In 13 years, the beginning of high-definition, Haikang put forward a comprehensive high-definition IP slogan, Hangzhou, a company even put forward the analog for high-definition slogan

Industry a fight, but still the industry profits are very high. Foreign brands are gradually losing ground.

3. In the last two years, the industry tends to stabilize, the price is also on the transparent side, the project profit is also more rational, the mainstream brand has been formed, the end of the industry reshuffle, the cottage brand and foreign brands are slowly being cleared out of the market, the domestic Haikang Dahua Yusui 3 strong has been formed.

4. And then the future opportunities, last year, artificial intelligence + security fire, security is known as artificial intelligence can land the most, and the best cash industry, all kinds of CV companies Kuangxiang, Shangtang, YiTu, cloud from the, have entered the AI artificial intelligence industry, the traditional manufacturers of Haikang Dahua Yusui is not weak to follow, now the big picture is not particularly clear, the prospect is certainly bright, the future of intelligent Security will be used in a variety of industries, such as public security face deployment control, intelligent transportation, urban brain, big data research and judgment, can be said to be in demand, and now the new office building security is an essential system, summing up the prospects of the security industry is bright, but the need to combine the trend of the times, pay more attention to the intelligent security industry.

First of all, on this current environment, purely monitoring the industry dividend period has passed, but did not enter the winter, after all, the market demand is relatively large, long pure pursuit of profit is not enough to maintain the development of a company, but also can only guarantee subsistence, if you want to have a breakthrough in the industry need to understand the monitoring of the uptake of the industry of weak intelligence.

Weak-current intelligence is an overall development trend, monitoring in the weak-current intelligence industry can only be a small branch, which includes a lot of equipment and products, if someone dare to say that the weak-current intelligence industry is very powerful and can come up with a certain basis, then please believe that he has been in the industry to do a long time. There are really not many people dare to say that the weak intelligent industry to get through, at best, is in one of its subordinate industries have some experience.

Weak electrical intelligence, including too many things, a class of security, audio and video, a class of lighting, control, network and so on can be described as belonging to the category of weak electrical intelligence, so we have to do to do this big category of weak electrical, can not be confined to the monitoring of this small piece of meat, after all, the wolf is too much meat, it is easy to eat not enough.

So a friend said you said these are really too big, I just get to understand the monitoring of other do not understand how to do?

Also good to do since understand the monitoring then to completely understand, do not only install, stay at the level of manual labor, to do the source, from the manufacturer's mind to consider, because the market you have access to the monitoring is the manufacturer debugging, you can take it over to the installation, then why do not we become a manufacturer, the project is busy installing the wiring, the project is not busy when the assembly of the preparation, their own production, their own Assembly has several advantages, product details mastered, once there is a problem can be resolved in a timely manner without waiting for the manufacturer to talk back, and profit margins are also much better than from the manufacturers of goods, unless the customer specifies that a certain big brand or a specified brand of products, other customers are pushing their own brands, so that the overall price drop service also keep up. Now and the age of the Internet, without leaving home can find all the accessories, is nothing more than to spend some effort, some brainpower to assemble and test, control the quality of their products, in any era is able to have a breakthrough.

At the same time, if you can have the opportunity to have access to other areas of weak intelligence equipment, you can accumulate more learning, in the future business focus on this aspect of marketing, the introduction of new products into their own equipment, and finally form a virtuous cycle to complete a transformation and upgrading. I hope the above will help you

As a veteran of the security industry for 15 years, I use my true feelings to tell you that the security industry is both good and difficult to do.

The security industry is good to do because the industry has a large market space, and with the development of science and technology and continuous development. For example, the core products of the security industry - cameras, from the initial analog cameras, the development of digital cameras, to face recognition data analysis cameras, products with the development of science and technology in the continuous updating of the market capacity is constantly expanding.

The security industry is difficult to do, is the industry's entry threshold is relatively low, not to mention the 123rd line of the city, in the country, in any county there are a number of practitioners in the competition, and at present to get the security project, the vast majority of which is to rely on your local contacts.

So you can measure, if you have a good local network, there is a willingness to make a career, then the security industry is a very good choice for you, and vice versa, I suggest you do not do.

Video surveillance industry is experiencing a new round of intelligent iteration

Beginning in 2015, accompanied by the maturity of deep learning algorithms, AI accelerated computing chip rapid iteration, as well as the accumulation of structured information generated by the Internet, the rapid development of computer vision technology in the field of artificial intelligence, so that the security monitoring system began to carry out a new round from the "see", "see clearly" to "see and understand" transformation, that is, the industry is currently experiencing intelligent change era.

In this round of intelligent change, by adding new computing units to the system, the monitoring video of people, vehicles, objects and event information can be identified by deep learning algorithms to extract and do the structured storage, the target information retrieval efficiency has increased dramatically, and in addition to security also has the ability to participate in the user's business management. After having the attributes of productivity tools, the demand for video surveillance is expected to further open up in the era of intelligence.

Taking into account the network transmission pressure and storage costs of video surveillance systems, as well as in order to improve system efficiency and responsiveness, the industry has formed a cloud edge convergence of intelligent solutions **** knowledge.

Edge measurement, built in the front-end camera embedded in the deep learning algorithm AI chip, real-time perception of the video content to calculate the results of the identification and classification of real-time application, and on-demand high-quality structured data and analysis results back to the end.

In the cloud, the centrally deployed pooled resources are used to take advantage of higher-level perceptual and cognitive level computation, and on-demand big data correlation analysis is performed.

Under the architecture of cloud-side integration, in recent years, the security industry head manufacturers have launched their own intelligent products and solutions. For example, Hikvision, Dahua Corporation, Yu vision technology, Huawei and other suppliers have launched their own intelligent application programs for specific scenarios, as well as specific aspects of intelligent products.

Peaceful city in-depth promotion, the domestic video surveillance market has unlimited potential

The urbanization rate is an important symbol of a country or region's economic development, and is also an important measure of the degree of social organization and management level of a country or region.From 2000 to 2018, China's level of urbanization increased from 36.22% to 59.58%.

From the perspective of urbanization development process, China's urbanization is in an accelerated stage. Compared with the urbanization rate of 75% in developed countries, there is still a big gap in China's urbanization level, and it is expected that China's urbanization process will continue in the next few years, and there is still a lot of room for the future development of the urbanization process.

The main demand for the video surveillance market is in cities, so the size of the urban population determines the size of the video surveillance market, and the population urbanization rate reflects the future space for the development of the video surveillance market. From the specific data, the urbanization level of China's population in 2018 is equivalent to the level of high middle-income countries in 2009, and according to the current development rate estimates, China still needs about 15 to reach the urbanization level of high middle-income countries. Therefore, China's overall domestic video surveillance market demand growth rate there is still a decade of golden growth period.

Urbanization continues to advance, bringing incremental public **** security needs. The city is the core carrier of human civilization and innovation, safety is the first element of a modern city, urban safety is an important part of the city's sustainable strategy. At present, China is in a period of economic transition and rapid development, the public **** security situation is becoming increasingly severe, the construction of China's cities on the public **** security system has been very urgent; the state attaches great importance to the public **** security, the national public **** security expenditures have been steadily increasing year by year for the development of the public **** security-related industries to provide a basic guarantee. 2009-2017, the national financial public **** security expenditures Continuous growth. 2017, the national financial public **** security expenditure 12461.27 to billion yuan, an increase of 13.0%.

China's urban existing camera penetration rate is relatively low, with greater room for improvement. With the number of video surveillance per 1,000 people as a goal, according to HIS statistics show that China's security camera penetration rate of 78 units / 1,000 people, just equivalent to 60% of the U.S. average. Second and third-tier cities camera coverage is even lower, according to incomplete statistics of China's second-tier cities in the number of cameras in the 5-10 million; third-tier cities in the 50,000 or less. As far as camera density is concerned, the camera density in second and third-tier cities is much lower than 10 cameras per thousand people. Lower per capita number of security devices and security regions to carry out the imbalance for the development of the domestic security camera market provides a broad space for domestic security cameras in the future there is still more room for progress.

China's video surveillance market will continue to expand. Accompanied by China's urbanization continues to advance, as well as safe city, smart city continued construction, the demand for traditional video surveillance products will maintain steady growth and artificial intelligence brought about by technological innovation for the development of video surveillance to inject new vitality, the domestic video surveillance market has unlimited potential.

First of all, the security industry this market is still there, first look at a set of data: in 2018, the country **** on-line 3559 security monitoring, snow project, safe city project, accounting for 70% of the total number of projects in the country. Among them, more than ten million projects "snow bright project" accounted for one-third.

Looking abroad, those in the third world developing countries in the level of security monitoring, equivalent to twenty years ago in China, those countries and even the presidency and other core government departments of security monitoring work has just begun to deploy, which is how much market potential can be imagined.

As for whether the industry is good or not, let's sort out the entire security industry ecosystem and see which role you are in this ecosystem. The role of the security industry is the user side, system integration, engineering and construction, equipment manufacturers and is the Security Association. Different roles, the industry's requirements are different, to meet the industry's development needs, there are more and more opportunities in this industry. For example, for equipment manufacturers, the industry's requirements for its product quality to be good, high technology, cost-effective. In the past few years as the leading equipment manufacturers Hikvision is this route, a high-definition camera, from the original thousands of dollars, to now more than a hundred dollars can be bought. This development led to many small equipment manufacturers can not survive, and Hikvision development is getting better and better.

Again, as a system integrator or security engineers, want to get a million or even ten million large projects, the company's qualifications, technology and even the level of funds to be relatively strong. Some people say, I have no money, no qualifications, only to help others do some project construction to earn a little labor, in this industry how to do it? Then you will do your construction well ah! Make a good reputation, so that others think of looking for construction team will think of you, not enough manpower, you can also engage in the construction team alliance, everyone together with the group **** win development.

In short, any industry in this world is not good to do and not good to do points, the opportunity will always leave only for those who are ready to do, long-term perseverance of the people, 5G era is coming, the security industry is the best 5G landing industry, let's get ready to meet the arrival of this great era!

Ten years old security people, answer.

Whether the security monitoring industry is good, look at the industry leader Haikang, Dahua and related security listed companies annual report, can be a reference. The boss Haikang and the second Dahua, the annual growth rate is basically more than 30%. Related industry data also shows that the security market is growing.

So macroscopically, the security outlook is very good.

Observing the chart below,

Security industry after years of development,

has formed a more complete industrial chain.

The industry chain basically includes the following links: upstream including video,

algorithm providers and chip makers;

midstream including hardware and software vendors,

systems integrators and operational service providers; downstream end-use applications including government

,

industry applications and civilian.

In the security industry chain,

hardware equipment manufacturing, system integration and operation services is the core of the industry chain,

channel promotion is the meridian of the industry chain.

The industry is becoming more and more mature, but with the development of new technologies, video surveillance will be combined with more Internet of Things devices to provide more data applications, a process that will give the industry chain a lot of opportunities at all levels.

With the maturity of hardware technologies such as

GPU

and AI-related software algorithms, AI has begun to enter large-scale commercial applications. The security industry has a natural demand for AI applications due to the requirements for real-time and accuracy, and with the widespread popularization of high-definition cameras, the security industry also provides sufficient data for the application of AI technology. At present, Hikvision, Dahua shares and other leading domestic security companies have begun to security intelligent applications and launch related solutions.

With the improvement of people's standard of living, ordinary residents are becoming an important force to promote consumer security, small and medium-sized enterprises, stores, families are expected to become the backbone of conventional security demand.

We believe that consumer upgrading will continue to generate new demand for security products in the civilian market and provide new incremental market space.

The above shows that the whole security environment is very good, but just as the entire securities market is in a bull market, there are always some individual stocks underperforming. The recent jitterbug, Uncle Benson's skit mentioned: do not blame the environment because of their own bad business, we are able to influence the environment?

Work hard on your own and there are opportunities everywhere. So rest assured and put your heart into it!

This industry also do more people, divided into several levels of general computer companies can go to do, there is a small company is not qualified, these two are relying on the hands of the resources and relations to survive, there is a large company is a very good qualification to bid. Summarize a sentence, each has its own way!

The security industry for 12 years, the conventional project is indeed less profitable than before, and labor and other costs are increasing,

With the development of the industry, low-end products are becoming more and more intelligent

threshold is getting lower and lower and even sell the five by the gold

Typing and copying are in the grabbing business

But the high-end application is still a great! market

And the profit is still very considerable

5g and intelligent to the whole industry practitioners have put forward new requirements, this is a wind mouth, but also an opportunity. Take advantage of it.