What is the market analysis of clothing industry?

Clothing industry is one of the traditional pillar industries in China and occupies an important position in the national economy. Affected by the economic slowdown, supply-side reform, Sino-US trade friction, capacity transfer and other factors, the overall development of China's garment industry is relatively sluggish. Under the impact of the epidemic situation, the output and export of China's garment industry have further declined, and the industry benefits will maintain a downward trend for a long time. Although the epidemic has seriously impacted the industry, it has also given the industry new business opportunities. In the future, consumers will pay more attention to healthy and functional clothing products, so there are certain investment opportunities in healthy clothing industry, functional clothing industry and civil protective products. It takes a long time to grasp and invest industrial business opportunities and finally get results, and enterprises need to keep up with market changes.

Output and exports generally tend to decline.

Clothing industry is one of the traditional pillar industries in China and occupies an important position in the national economy. Affected by the economic slowdown, supply-side reform, Sino-US trade friction, capacity transfer and other factors, the overall development of China's garment industry is relatively sluggish. From 2065438 to 2009, enterprises above designated size in the clothing industry completed a total of 24.472 billion pieces of clothing, down 3.28% year-on-year.

In the first three quarters of 2020, China's clothing market demand improved significantly compared with the initial epidemic, and the production situation was stable, but the production economic indicators of the clothing industry were still in a big decline. The garment output of garment enterprises above designated size was 65.438+05.705 billion pieces, down 654.38+00.53% year-on-year.

China is not only a big clothing producer, but also a big exporter. However, due to the cost advantage of China's clothing industry being gradually replaced by Southeast Asian countries, the gradual transfer of production capacity, the escalating trade friction between China and the United States, and the increasingly fierce market competition, China's clothing and clothing accessories exports tend to decline as a whole. In 20 19, China's clothing exports showed a downward trend, reaching153.5 billion USD.

Affected by the epidemic, the national clothing industry has been greatly affected. With the recovery of international market demand, the national export of clothing and clothing accessories in the first three quarters of 2020 was 97.834 billion US dollars, down 10.3% year-on-year.

Industry benefits continued to decline.

Under the multiple pressures of slowing domestic and international market demand, more complicated trade environment and rising comprehensive cost, the investment growth momentum of the national clothing industry is weak and the efficiency level is declining. In 20 19, the operating income of the national clothing industry was16010.33 million yuan, down 3.45% year-on-year.

The epidemic has had a great impact on the clothing industry in China. With the gradual recovery of the domestic demand market and the recovery of the international market demand, the sales decline of China garment industry continues to narrow. In the first three quarters of 2020, the operating income was 94.810.49 billion yuan, down 13.46% year-on-year, which was 0.90 percentage point lower than that of 65.438+0-August. But overall, the industry benefits will remain in a state of decline for a long time.

In 20 19, the national clothing industry realized a total profit of 87.283 billion yuan, down 9.75% year-on-year. In the first three quarters of 2020, the national clothing industry achieved a total profit of 4168.7 billion yuan, down 22.93% year-on-year, and the decline rate was 2.70 percentage points lower than that in1-August, but it is expected that it will continue to decline for a long time to come.

Explore business opportunities in the post-epidemic era

Although the epidemic has seriously impacted the industry, it has also given the industry new business opportunities. In the future, consumers will pay more attention to healthy and functional clothing products, so there are certain investment opportunities in healthy clothing industry, functional clothing industry and civil protective products. During the epidemic period, the application of data intelligence with digital technology as the link was extended to supply chain, manufacturing, R&D and other links, which promoted the digital and intelligent collective upgrade of China clothing industry. Online and offline multi-channel integrated marketing to promote the application of smart wearable clothing. Clothing brand culture has been deeply rooted in people's hearts. Deepening brand culture and improving brand awareness is a major direction to incite industrial revitalization. But at the same time, it takes a long time to grasp and put industrial business opportunities into the final results, and it needs to keep up with the changes in the market.

-For more data and analysis, please refer to Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Development Prospect of China Garment Industry.