What services does website optimization outsourcing include?

1, keyword analysis (also called keyword positioning)

This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction;

2. Website architecture analysis

The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization;

3, website directory and page optimization

SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.

4. Content publishing and link arrangement

Search engines like regular website content updates, so it is one of the important skills of SEO optimization to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activities of friendship links are also launched at this time;

Step 5 talk to search engines

Submit unlisted sites to the login portals of major search engines. Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. Know the reverse link of the site through domain: your domain name or link: your domain name. To better realize the dialogue with search engines, it is recommended to use Google webmaster tools;

6. establish a website map site map.

According to your website structure, make a website map to make your website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.

It is best to have two sets of siteMap, one is to facilitate users to quickly find site information (html format), and the other is to facilitate search engines to know the update frequency, update time and page weight (xml format) of the website. The sitemap established should conform to the actual situation of your website;

7. High quality friendship links

Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.

8. Website traffic analysis

Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Recommend traffic analysis tools, Googleanalytics analysis tools and Baidu statistical analysis tools.

Second, SEO outsourcing service process: diagnosis, execution and tracking

Diagnosis: First, the technical optimization team of Dongguan Qi Ying will check the SEO ranking and various SEO optimization data of the website, and then make a technical analysis of the keyword layout, page design, website structure and website content of the website content to see if there are any traces of _ hat SEO or over-optimization. Finally, provide SEO diagnosis report, SEO optimization suggestion and formulate SEO optimization strategy. Provide solutions to problems in the website.

Execution: appoint professional website front-end developers and SEO technical directors to modify the title, keywords and description of the website and complete the keyword layout; Adjust the layout of the web page; Reorganize the website structure. Then arrange SEO promotion specialist and SEO copywriter to be responsible for the content construction and external promotion of customer websites.

Tracking: the professional SEO technical supervisor appointed for the client's website regularly detects the website optimization data, and the SEO director gives feedback; And check the daily work report of SEO promotion specialist and SEO copywriter.

Wang Ju Science and Technology provides free website ranking diagnosis and website optimization services. With the best service, we help your company to expand its online business, so that your company can get orders quickly, thus solving the problem that products can't be sold.