Compared with traditional media, what are the characteristics of new media?

1. Meet the needs of people's leisure and entertainment time fragmentation. Due to the accelerated pace of work and life, people's leisure time tends to be fragmented, and new media was born to meet this demand.

2. Meet the needs of interactive expression, entertainment and information anytime and anywhere. The third generation media, marked by the Internet, is moving towards the stage of individual expression and communication. For Internet TV and mobile TV, consumers are also producers.

3. People choose new media with more purpose and initiative.

4. Media usage and content selection are more personalized, leading to more adequate market segmentation.

Extended data:

New media refers to the current environment where everything is media. Simply put, new media is an environment.

New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

References:

Baidu Encyclopedia: New Media