Dragon Boat Festival marketing activity plan

In order to ensure that the activities can be carried out correctly, it is necessary to make an activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and activity mode of the activity. Then the question is coming, how should the activity plan be written? The following is the Dragon Boat Festival marketing plan (generally 5 articles) I collected for you for your reference, hoping to help friends in need.

Dragon Boat Festival Marketing Plan 1 Activity Time:

20xx June14 ~ June 20th

Activity theme:

xxxx

Activity background:

The fifth day of the fifth lunar month, commonly known as "Dragon Boat Festival". "Five" is connected with "noon", and "five" is also a positive number, so the Dragon Boat Festival is also called Dragon Boat Festival, Chongwu, Duanyang and Zhongtian. This is a traditional festival of Han nationality in China. The necessary activities of this day gradually evolved into: eating zongzi, dragon boat racing, hanging calamus and mugwort leaves, smoking Atractylodes rhizome and angelica dahurica, and drinking realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus, wormwood leaves, smoked atractylodes rhizome and angelica dahurica, drinking realgar wine is said to suppress evil spirits.

First, the layout of the store

1, off-site layout

1. Every marketing store will make a banner and hang it in xx store.

2. The doorway is decorated with balloons, which can be hung or arched.

2. Site layout

1, the shopping mall mainly arranges special areas to match the reasonable arrangement of goods.

2. The main passage can be hung by balloons (see attached figure).

3. Special areas can be hung into various shapes with zongzi (such as Happy Dragon Boat Festival). ).

Second, commodity promotion.

1. commodity display: during the promotion period, each store should put 2-6 zongzi piles in the main aisle; All stores are required to use freezers to display various brands of zongzi in a large area during the promotion period. On the third, fourth and fifth days of May, except for the freezer, all stores should put 2-6 zongzi in the main channel for sale. On the day of Dragon Boat Festival, under the condition of not affecting the quality and sales of zongzi, the store can pack the zongzi weighing about 1-2 kg into several packages with net bags (pay attention to the fact that the packages are not easy to unpack, so as to avoid customers unpacking and loading more), mark the price and hang them on the shelves of the store or in places where customers can easily see them, so as to stimulate customers' desire to buy and promote the holiday sales of zongzi; Artists, management cadres and employees in each store are required to display their creativity and decorate the atmosphere (such as carving dragon boats around the pile head of Zongzi with foam board).

2. Special sale of goods: during the promotion period, festival-related goods such as zongzi (such as rice wine, frozen food, beverages and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are sold at special prices;

3. Commodity requirements:

3. 1 related promotional items

Not less than 20 kinds of goods (15 fresh, 5 fresh);

3.2 Commodity prices are generally lower than market prices;

3.3 Choose goods with lower prices for similar goods;

3.4 For all goods related to Dragon Boat Festival, please refer to the following items (red font is the key recommended goods):

Food category:

Bulk Zongzi Packaging Zongzi Packaging Glutinous Rice Bulk Glutinous Rice Ham Sausage Peanut Red Bean;

Mung beans, sesame seeds, spiced powder, pepper, sugar, salt and red dates;

Edible oil sesame oil shrimp yellow rice wine chicken essence;

Glutinous rice wine liqueur beer red heart salted egg preserved egg salted duck egg;

Fresh food category:

Pork belly, chicken, beef, shrimp, bean soup, laver, red dates, candied dates, bean paste, baking soda powder.

Third, group buying business.

1. Many customers give gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance to show their intention can increase the sales performance of marketing stores.

2. In the early days of Dragon Boat Festival, xx Branch organized to send short messages to customers in various regions, wishing them a happy holiday in advance.

3. Store 3.xx gives gifts worth about 10 yuan to children whose birthdays are Dragon Boat Festival and Children's Day.

Dragon Boat Festival Marketing Plan 2 I. Promotion Contents

1, buy zongzi and get salted eggs, and get a shopping coupon.

If you buy jiaozi or salted eggs from 30 yuan, you will be given salted eggs worth 3 yuan and a 20% discount coupon on the same day.

Buy jiaozi or salted eggs worth more than 100 yuan, and send salted eggs worth 10 yuan and discount coupons for 30% off goods on the same day.

When customers use discount coupons to deliver goods, they ask customers whether the purchase of the goods is related to the Dragon Boat Festival, whether they choose to buy the goods for the Dragon Boat Festival, and why, and tell customers that their answers will be broadcast anonymously in the supermarket broadcast (the discount coupons have indicated the activity mode). If it really has something to do with the Dragon Boat Festival, write down the reason on the discount coupon.

2. The supermarket broadcast "How did you spend the Dragon Boat Festival?" procedure

Introduce the origin of Dragon Boat Festival in supermarket radio. Play interesting answers collected from customers and broadcast anonymously. Similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival were broadcast on the radio.

So on the one hand, tell customers how the Dragon Boat Festival is spent, and on the other hand, remind customers what we can buy during the Dragon Boat Festival.

Second, integration and promotion.

1, media

In the same kind of traffic media such as Music Traffic Radio Channel, the advertisements will be broadcasted every day for 30 days before the Dragon Boat Festival, 10 times, 15 seconds/time.

2. Station broadcasting

From opening to closing, "How did you spend the Dragon Boat Festival?" The program introduces the origin of the Dragon Boat Festival, introduces the brief situation of the promotion activities, and broadcasts interesting answers collected from customers anonymously. And broadcast similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival. The program time is 5~ 10 minutes each time, and music is played at intervals of 5 minutes each time.

3. Shop layout

1) Off-site:

A. At the entrance of supermarket and storeroom, use Wantong Edition to promote the Dragon Boat Festival.

B, paste the packaging on the wall and paste the colorful pages of the Dragon Boat Festival.

2) On-site:

A hanging zongzi, propaganda sling provided by salted egg company, homemade sling, etc. The whole store.

B in the zongzi area, that is, the discount coupon distribution area, curtains, Wantong version, self-stickers and so on. It is used to focus on the production activities and promotion of Zongzi and salted egg companies.

4. Other support

Pharmacy discount on the first floor of the store 15%.

Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of zongzi or salted eggs.

Third, the promotion costs.

1. Media advertising fee: 6000 yuan.

2. Small gift of salted egg: 60,000 yuan.

3. On-site and off-site layout fee: 5,000 yuan.

4. Making discount coupons: 0. 1.0000 yuan.

* * *: 72,000 yuan.

Fourth, the specific operation.

1, the 15-second advertisement of the media broadcast channel is produced by a reliable advertising company entrusted by the company, and the advertising content at different stages is specified in the advertising contract; It is planned to be completed three days before the start of the promotion.

2. The broadcast draft of the live broadcast is provided by the marketing department and updated in real time.

3. The marketing department and the planning department are responsible for the specific design of on-site and off-site layout. If the company can make it, the artist will be responsible. If it can't be made, the American trade union will contact other units to make it, and the final typesetting will be done by the artist. The administration department is responsible for coordinating the procurement work; The scheduled venue layout will be completed one day before the start of the promotion.

The purchasing department is responsible for introducing zongzi and salted egg manufacturers. Zongzi manufacturers charge promotion fees above 500 yuan, and salted egg manufacturers charge promotion fees above 300 yuan. At the same time, it is responsible for formulating the price and market research plan of zongzi and salted eggs, and completing the relevant plan half a month before the start of the promotion activities.

Dragon Boat Festival Marketing Plan 3 I. Activity Background:

Dragon Boat Festival is a traditional festival in China. In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for medicines and health products.

Second, the purpose of the activity:

1, through the promotion of pharmacies, strengthen management and training, focus on key pharmacies, and start the terminal work of building "100-box stores" and "10,000-yuan stores" within a time limit.

2. Fully digest the existing inventory of health care products; Increase the sales of the two major health care products in the store (strive to complete the monthly sales in three days, with Tomson Bianjian 6000 yuan and Kangqi Baiyi 6000 yuan).

3. Improve corporate awareness, maintain old customers and develop new customers; Improve sales performance.

Third, the activity time:

10 June

Four. Location:

xxx

Verb (abbreviation of verb) main products:

Kangqibai series, Tomson Bianjian series, revised pharmaceutical series.

Activity of intransitive verbs:

1, large-scale buying and giving activities of health care products series.

2. Non-special commodity purchase and giving activities.

3. Special offers are purchased in a limited time.

4. Give gifts for free.

5, special outpatient customer gift distribution.

Seven. Activity mode:

1. The top 30 customers who enter the store every day can receive a beautiful gift for free.

2. Promotion of health care products, where you buy health care products, 200 yuan will give you a cash coupon of 100 yuan, plus a bottle of health care products, which is only for the sale of expensive health care products.

3. Anyone who buys 3 boxes of Kangqi Baiyi Propolis will be given 1 box +65438 blood glucose meter +0 sets +65438 blood glucose test paper +0 boxes.

4. Anyone who buys 2 bottles of Tomson Bejian Propolis as a gift 1 blood glucose meter+1 box of blood glucose test paper +2 bottles of Bejian as a gift.

5. Anyone who buys Kangqi Baiyi and Tomson Bianjian deep-sea fish oil (200 capsules) and soybean lecithin (200 capsules) will be given an electronic sphygmomanometer.

6. Anyone who buys 68 yuan Revision Pharmaceutical series drugs will be given free of charge (see the poster in the store for details).

7. Remarks: Items 3, 4 and 5 above do not participate in cash gift of health care products; Health products purchased by cash coupons do not participate in 3, 4 and 5 gifts.

Dragon Boat Festival Marketing Plan 4 I. Time:

X month x day

Second, the goal and purpose of the activity:

1. The overall marketing strategy of "gaining popularity first, then making profits steadily";

2. Let customers know more about the hotel and dispel all kinds of concerns about the consumption grade;

3. Enrich the celebration atmosphere of traditional festivals and stimulate customers' enthusiastic consumption;

4. Make full use of existing resources, mobilize off-season business potential, expand customers and develop markets;

5. Concentrate the sales force of the hotel, mobilize the marketing enthusiasm of all employees and drive the operation as a whole.

Third, the marketing direction:

Team, family, individual customers, regular customers, banquet customers, important cooperative customers, etc. During the Dragon Boat Festival.

Fourth, advertising positioning:

With the theme of "Happy Dragon Boat Festival, Love attracts all guests", we can introduce corresponding measures in advertisements to attract tourists and create a warm atmosphere for holiday consumption activities.

Fifth, the combination of promotional activities: through the linkage of various departments to increase the number of tourists.

1. The guest room can adopt the method of "delivering zongzi meal immediately upon check-in" or other preferential methods, and allocate the corresponding quantity according to the number and frequency of check-in;

2. Catering can reward "Dragon Boat Festival Reunion Banquet";

3. Take corresponding preferential measures for bathing during the festival;

4.KTV takes corresponding preferential measures during the festival.

5. Preferential measures for prepaid card consumption

Dragon Boat Festival Marketing Plan 5 I. Marketing Theme

Dragon Boat Festival "Xia Rixin election, feeling 0℃".

Second, the working ideas

Focus on two festivals, fully promote holiday features, and launch two special promotional activities.

Third, the sales target.

In June, we plan to complete xx million yuan, and strive to complete xx million yuan.

Fourth, specific festivals.

1, xx month, xx day -XX section.

2. Dragon Boat Festival is in xx.

3. Section xx, xx month, xx day.

Verb (abbreviation of verb) specific arrangement of marketing work

Do a good job in the marketing activities of the two festivals.

The first stage: Dragon Boat Festival promotion.

Promotion theme: Dragon Boat Festival sale is about 10,000.

Promotion time: XX years, xx months and xx days.

Specific arrangements:

1, 90 kinds of DM poster products, and 3000 copies of posters were printed.

There are 40-50 kinds of food on the first floor.

Commodity negotiation scope: Dragon Boat Festival special commodities, seasonal commodities, (sensitive commodities require no less than 10).

30-40 kinds of department stores on the second floor.

Commodity negotiation scope: products in summer season, cleaning and sun protection (at least 8 kinds of sensitive products are required).

10-20 kinds of three-layer clothes.

Please submit the details of the offer to the planning department for typesetting and poster making before noon on Friday, xx, xx. If it fails to be completed on schedule, it will be assessed accordingly due to work mistakes.

2. Promotional activities.

Theme: Passion Dragon Boat Festival always wants to be happy.

Time: xx month, xx day.

Promotion: You can take part in the "Happy Dragon Boat Festival Zongzi (Enjoy it)" organized by our store once you buy 50 yuan, and you can get as many Zongzi as you want within the specified time. (See the instructions outside the store for details).