The definition of traditional advertising

Traditional advertising culture: that is, the unique cultural connotation contained in advertising, which is one of the inevitable elements in advertising. Advertisements in different times reflect their unique cultural characteristics.

Traditional advertising culture is a subculture subordinate to commercial culture, including commodity culture and marketing culture. Commodity itself is a kind of cultural carrier, culture spreads through commodity, and commodity proliferates through culture. The essence of commodity culture is the cultural added value in the process of commodity design, production, packaging, decoration and its development, the dialectical unity of the spirit of the times, national spirit and scientific spirit, the dialectical unity of commodity use function and commodity aesthetic function, and the core content of advertising culture. Marketing culture refers to the marketing art and concept based on the premise of cultural concept and the principle of being close to people's psychological needs, spiritual temperament and aesthetic taste. It is a concentrated expression of advertising culture, and commodity culture should be finally realized through the realization of marketing culture. Advertising culture has obvious characteristics of popularity, commerce, nationality and times. Some cultural traditions, beliefs and values greatly affect the psychology and behavior of business operators and consumers, thus affecting the advertising activities of various countries. International advertising is a cross-border and cross-cultural form of commodity marketing. It faces not only the problem of language conversion, but also the problem of simply and mechanically copying other people's good advertising words. Compared with domestic advertisements, international advertisements face differences in language, traditional habits, laws and regulations, education, natural environment, religion and economic conditions. In order to overcome social, economic and cultural obstacles, we must be "more international and more nationalized".