Illustration Color Analysis - Summary and Appreciation of Several Types of Illustration Styles

What are the factors of illustration graphics, copy and color are the three major elements that make up a print advertisement. These elements play different missions in advertising. Graphic elements are illustrations, registered trademarks, screen contour line elements, copy elements have the title, tagline, text, text elements, color elements have hue, brightness, purity elements. Graphic communication graphics is the main constituent element of print advertisement, which can express the advertisement theme and advertisement creativity in a graphic way. Illustration can be black-and-white painting, spray-painted illustration, painting illustration, photography, etc., and the expression form has realistic, symbolic, cartoon, cartoon, decoration, composition and other techniques. Illustration is the use of visual art language to disseminate information, which has the characteristics of visualization, concretization and directness, and is a world language that everyone can understand. The design of illustration is under the guidance of the overall advertising strategy, the content of the performance should be closely around the theme of the advertisement, highlighting the individuality of the commodity information, design and create a novel and appealing graphic language. "Strange", "strange", "weird" graphics is not the goal of the designer, easy to understand, simple and clear graphic language, is to achieve a strong visual impact of the necessary conditions, so that the public awareness of the advertising theme. In order to facilitate the public's knowledge, understanding and memory of the advertising theme. Trademark is the eyes of print advertisement, constituting an important element of the layout, it is the most effective and reliable symbol for shaping the image of goods and enterprises, the symbol by which the public recognizes the goods, and the guarantee for the quality of goods and the credibility of enterprises. It has the function of guiding the public to buy, developing and consolidating the market. Simple, concise trademark modeling with personality characteristics has strong visual effect and can leave a deep impression on the public in an instant. Contour line refers to the line frame at the edge of the print advertisement layout, its role is to make the advertisement layout have a separate space to control the public's field of vision, borrowing the contour line to induce the public's sight to move to the advertisement theme, and at the same time avoiding the visual interference of other information. The application of contour lines can increase the aesthetic sense of the advertising layout, series of advertisements using the same "personalized" contour lines, can strengthen the repeated impression of the advertising layout. Contour line can be used in the form of straight lines, curved lines, diagonal lines, patterned edges and other forms. The choice of outline should be based on the overall advertising strategy to determine the use of form, do not get too peculiar, will affect the graphics and copy in the advertising layout. Headline forms are ① narrative, truthfully explain the main points of the body of the advertisement; ② news type, in the form of news to the public to provide information, emphasizing the characteristics of the news; ③ questioning, put forward: why? (iii) Questioning, asking: "Why?", "How?" and so on. and so on, in order to cause consumers to think and **** Ming; ④ praise type, boast the strengths of the goods, but can not be untrue; ⑤ comparative, new and old product comparisons, in order to prove that the advantages of the new product; ⑥ suspense type, with suspense, so that people are surprised, to attract the attention of the public (7) to guide the type of sincerity for the consumer to come up with ideas, suggestions, in order to get the consumer's trust; ⑧ commitment type, to the language of candor Tell the public, the goods can bring them what benefits; ⑨ Repetition, repeat the title can stimulate the consumer's memory, to enhance the memory of the purpose; ⑩ Indirect style, the use of indirect language to avoid the consumer's secrets and privacy; Nine appeals, with the exhortation, hope, call for the tone of voice, urging people to take action; (12) absurdity, absurdity is not real, irrational, the use of the right, absurdity will give people a real and credible impact. Will give people a real and credible impact, a look to understand the content of the advertisement. The body of the advertisement is the description of the product to be disseminated, which describes the content of the product in detail, and has the role of explanation, answer, encouragement and call. The content of the text should be written in simple everyday language, easy to understand, express vivid, relevant, graphic, heart-warming, so that the public feel easy to approach and trust the goods, in order to achieve the purpose of dissemination of information. It is appropriate to concentrate on the arrangement of the main text, which is generally placed at the bottom of the page, and can also be placed on the left or right position. Advertising slogan, also known as slogan, it is in the overall advertising strategy within a certain period of time repeatedly used to reflect the spirit of enterprise or publicize the characteristics of the goods, to attract public attention to the special publicity statement, can give people a deep impression. The text of the tagline must be easy to read and remember, rhyming, rich in emotion. Arrangement can be placed in any position of the layout, but to be located after the title of the advertisement, can not put the cart before the horse. Attachment refers to the advertiser's company name, status, zip code, telephone, telegraph, fax number. It is convenient for the public to get in touch with the advertiser and buy the goods. It is generally placed at the bottom of the page or in a secondary position. The use of color in advertising, the designer to show the theme and creativity of the advertisement, to fully demonstrate the charm of color. First of all, we must carefully analyze and study the various factors of color, due to life experience, age, cultural background, customs, physiological response to make a difference, people have a certain degree of subjectivity, and at the same time on the symbolic and emotional expression of color, people have many **** the same feelings. In the color configuration and color grouping design, the designer should grasp the color of warm and cold contrast, dark and light contrast, purity contrast, area contrast, mixing and blending, area blending, brightness blending, hue blending, tendency blending, etc., color grouping to keep the picture balanced, echoing and colorful, advertising picture has a clear main color, to deal with the relationship between graphic color and ground color. Designers should clarify the color positioning. When highlighting the trademark, the advertisement should consider the personality characteristics of the enterprise and the image color of the enterprise, and strengthen the public's recognition of it through color positioning; when highlighting the commodity, the advertisement should emphasize the image color of the commodity. The purpose of color communication is to fully express the personality characteristics and functions of the commodity and enterprise, to fit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, to deepen the public's cognitive level of the advertising information, and to achieve the purpose of the dissemination of information Minimalist and abstract color art - Flat Style illustration art, or aesthetics, mostly related to all aspects of the times, if the reason for the popularity of flattening is roughly attributed to the information explosion era people's favor of simple and clear style of expression will be biased. As a matter of fact, the application of web pages, APP opening screen and other aspects of the flat style illustration has played an absolute role in advancing the popularity of flat style illustration. Visually simple and clean, vector format makes it very small, flat style has been widely used in our life. Flat style does not restore the original face of things, it only refines the characteristics of things, with concise and generalized modeling will be things straightforward expression. As I said before, the information explosion is not the main reason for the popularity of the flat style, but then again, as the human brain has to take in more and more graphic information every day, it is also excellent to use the most straightforward graphics with sharp, dry colors to convey the message. Patchwork Graphics Flat style illustrations have been distilled into shapes that are mostly geometric. Although single geometric shapes are convenient to use and easy to control, the effect presented is relatively rigid and lacks spirit. In the actual creation process, in order to add vividness and interest to the picture, three to four geometric shapes are often used in splicing combinations, with one of the geometric shapes as the main constituent element, and the remaining geometric shapes in the shape of the main constituent element to maintain a certain degree of similarity, so that splicing combinations can ensure that the structure of the picture of the order of the primary and secondary, but also in the unity of the changes produced by the spirit of the dynamic. Bright solid color Generally speaking, the simplified shape is more suitable for the use of flat solid color block to express, in order to maintain the balance between the shape and color, to create a clean and strict visual hierarchy. And because the shape is flat, the color scheme applies contrasting solid colors to match, so that the bright color contrast supports fast visual perception, creates visual tension, and makes up for the thinness of the shape. Unified perspective flat illustration in the shape of things is always doing subtraction, and even pure flat style belongs to a completely give up the language of perspective of a means of expression. Therefore, drawing flat illustration should pay attention to the unity of the angle, and the unity of the angle, but also to simplify the practical skills of modeling. Comparatively speaking, there is no difficult technical content in a flat style illustration work, and there are only a few points to master: block the object as a whole and every detail; pay attention to the hierarchical relationship between the blocks, i.e., before and after the blocking relationship and the relationship between containment and containment; and the edges should be sharp and clean, paying attention to details. Other than that, a little more patience is all it takes. Summary and Appreciation of Several Types of Illustration StylesSome people like to watch TV dramas, some people like to watch variety shows, and I not only do that, but I also like to look at paintings. A good piece of work will let you see the world constructed by the artist, through which you have different imagination about the world, and it turns out that there are still a lot of beauty that you haven't found, which is the beauty that illustration brings to us, and that's the reason why I love painting so much. As a non-professional, I have summarized several types of illustrations by virtue of my recent experience in looking at paintings. It's like a study note. I hope we can learn something from these excellent illustrations. *Flat style: the elements in the painting all look flat, made up of simple shapes and lines, but the colors are very rich and coordinated. The cloth texture of the characters' clothes is very strong, kind of like the feeling of fabric sticker painting. Various elements are composed of simple geometric shapes, with some small lines supplemented by embellishments, and the expression of light makes the simple geometric shapes present a more realistic scene. The lines are outlined with granular pencil lines, making the picture full of children's interest. *Rock Color Style: Rock color painting broadly speaking refers to all artworks that use mineral colors as the main colors. In my opinion, petroglyphs are very textured, and most traditional petroglyphs are made with gold or silver foil on paper to achieve a different effect. The following works should be computer drawing works, but also reached the rock color style, it is observed that the rock color style works have gold, black, red, blue and other main colors, very Dunhuang fresco feeling. * Semi-realistic style: the characters are more three-dimensional close to realistic, clothing texture, the following picture is Taiwan's talented illustrator De Zhen (deceased) works, I especially like De Zhen series of illustrations, the character's eyes are emotional, clothing is gorgeous and complex. The background has the texture of petroglyphs. Below is the work of Zhang Xiaobai, the first Chinese illustrator to win a gold medal in the International Cartoon Competition. Successful illustrators have distinctive personal characteristics, as in this work, Zhang Xiaobai's illustrations have a certain feeling of brushwork, but also has the kind of three-dimensional CG painting, her use of color tends to be big red, and the characters in the paintings usually show a proud, indifferent attitude. I remember when I was in college, I loved to read the cover of the magazine "Terrorist", which was drawn by Zhang Xiaobai, and it was all in this style. *Transparent style: The picture below is the work of my very favorite illustrator "Fat Snake", her blog is called "Fat Snake's Fairy Land", which is true to the title, her work is transparent and full of light, presenting a beautiful and mysterious fairy tale world, with many elements of little girls, Fairy, little animals, and little girls, which really fulfill the title of "Fairy Land". Her paintings have a delicate, plush texture, perhaps relying on small and hazy lines, most of the color scheme in light brown, light green, light-based, if you like her work to search for "Fat Snake's Fairy Land" will be able to see other works of the same kind. The following picture is similar to Fat Snake's style, and the overall picture presents a clear and warm feeling. This is a watercolor painting, unlike the previous one, which has a lot of tiny lines (my initial guess is that it was drawn with colored pencils). Watercolor paintings are characterized by the fluidity of the paint, which makes it easier to form rich colors. A good work of art will have rich and uniform colors. For example, this painting doesn't show traces of light, but gives you the impression that it is in a very bright room. This is a successful use of color. There are many more wonderful illustrations, too numerous to mention. I hope that by looking, drawing and thinking more, we can improve our drawing skills and create our own works soon.