What are the forms of outdoor advertising?

1, toll station

High-speed toll station is an important location for setting up main lines and crossing lines, and its location is extremely eye-catching. It has obvious advantages in advertising, and consists of toll stations, traffic checkpoint facilities and warning signs.

2. Overpass

The overpass bridge is a facility crossing expressway, with an eye-catching location and obvious advertising effect. Its characteristics are: large screen, wide and unobstructed vision, which can be seen by passing vehicles.

Step 3 post advertisements

Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set in places such as highways and traffic arteries, facing dense traffic and people flow.

4. Neon advertising

Neon lamp advertisement is a kind of light source advertisement, which is composed of neon tubes with curved city characters or patterns and neon tubes with different colors, and emits colorful colors.

5, column advertising

Public facilities (such as subway stations) or signboards in shops can reserve advertisements at the same time, which makes it easier for the audience to concentrate and has strong anti-interference.

6, light box advertising

Light box advertising is to transmit information to outdoor people and long-distance people through natural light (daytime) and auxiliary light (night).

7. Road sign advertisement

Public facilities (such as subway stations) or signboards in shops can reserve advertisements at the same time, which makes it easier for the audience to concentrate and has strong anti-interference.

8. Three-sided flip

This device has a three-sided prism, and the pictures are made of materials such as inkjet, computer photos or outdoor color post-it notes. Three different advertising pictures can be formed.

9. Street sign advertisement

Road flags, also known as light pole flags, are generally set around the activity venues and outside the main roads, auxiliary roads and sidewalks of roads.

10, electronic screen

Electronic screen contains all kinds of electronic outdoor advertising media, which is a relatively novel form of outdoor advertising in modern cities. Advertising on LED display screen and TV wall is very common.

1 1, billboard on external wall of building

Outdoor advertisements posted on the external walls of buildings include wall advertisements and roof advertisements, and large posters, poster calligraphy and painting, decorative flags, etc. are posted on the walls. , mainly to promote products and enhance corporate image.

12, billboard of bus shelter

Outdoor media set in bus shelters. Light box is the main form of expression, and the advertisers arranged in this kind of media are mainly mass consumer goods.

13, landing advertisement

Landing advertisement is a special form of wall advertisement. On the one hand, it can be used to beautify the construction site, on the other hand, it can also protect the construction safety. Most importantly, it can attract the attention of passers-by and achieve the purpose of advertising.

14, bus advertisement

Buses belong to mobile media, and the media display methods are full-body painting and hanging banners on both sides of the vehicle. It is characterized by wide contact area and large coverage. It can choose the route or area according to the target audience, and can be published independently or in the form of online purchase.

15, flight advertisement

Advanced outdoor advertising forms, such as balloons, airships, drones, etc., can attract people's attention as soon as they are launched, but the cost is high and they need to be approved by relevant departments before they can be released, otherwise there will be the risk of "black flying" and will be supervised.

16, high-definition 3D large-screen holographic projection advertisement

The invention does not need to destroy the wall surface, is flexible and convenient to install, can give full play to creativity, and can project a dynamic picture with fantastic effect or advertising content on any plane.

17, Dang Wei advertisement

Enclosure advertisement is a widely used commercial propaganda method, which is mainly suitable for real estate development and is an indispensable propaganda means for real estate development. Engineering enclosure advertising requires bright colors and overall beauty.

18, booth advertisement in business circle

Booths in business districts are generally located on the first floor of large business districts and shopping malls. The crowded entrances or escalators are the first-hand media windows to enhance brand communication influence and contact customers. Generally, the booth is not attractive, and the time with large passenger flow attracts high attention, which can deepen the public's impression of the brand.

19, elevator advertisement

Elevator advertisement is our common advertising media, which has irreplaceable advantages. Elevator advertising is characterized by wide coverage, stable audience, accurate audience, long display time and more information.

20, community publicity column advertising

The publicity column is generally located at the entrance and exit of the community and beside the road in the community. They are advertised in the form of paper and polaroid, and some are accompanied by LED subtitles.

2 1, entrance guard advertisement of residential area

Access control is similar to gate advertisement, which is the channel for residents to enter and leave the community. Advertising access control adopts double-sided glass design, which will light up at night to enhance the attraction of advertising.

22, underground garage advertising

Garage media (also known as underground garage advertising media) is one of the new advertising media. It refers to the advertising carrier made on the inner wall and cylinder of underground garage on the first floor of urban buildings, commercial buildings, department stores and entertainment places.

23, high-speed rail, railway station advertising

The audience who take the high-speed train and bullet train are mainly four groups: business travel, leisure travel, visiting relatives and friends, and college students. They are the most important consumer groups in the market at present, so the audience is more accurate.

24. Airport advertising

Airport advertising covers middle and high-end groups, has a high level of audience, has a certain brand appeal and behavioral appeal, and spreads quickly, which can quickly penetrate into all walks of life and form a good brand image communication.

25, window advertising

Window advertising mainly affects consumers' visual experience. Usually, the design of window advertisements uses lighting, color and three-dimensional decoration to highlight the advertised products, attract the attention of passers-by and promote product sales.