Traditional Culture Encyclopedia - Traditional stories - How does the ceramic industry make short videos from the media?
How does the ceramic industry make short videos from the media?
First of all, short videos should be coherent. Like a series. It is suggested to start with the classification and characteristics of ceramics. Ceramics are often separated. Compared with porcelain, the texture of pottery is relatively loose, simple and generous, and there are many kinds, including black pottery, white pottery, red pottery, gray pottery and yellow pottery. Compared with pottery, porcelain has the characteristics of hard texture, high temperature resistance and rich glaze color. People often describe porcelain as "sound like parallel lines, bright as a mirror, Yan Ruyu as thin as paper", while noble and gorgeous porcelain is just the opposite. Short videos are characterized by conciseness and emphasis. You should grasp the types and characteristics of different kinds of ceramics to shoot, tell and make videos of different kinds of ceramics.
Secondly, shooting short videos should have culture and content. We all know several famous ceramic producing areas, and the cultural background and stories behind them are worth knowing and sharing. Therefore, the video should focus on excavating the culture behind ceramics. For example, Taodou, Foshan, Guangdong, Jingdezhen, Jiangxi, some national elements of national ceramics, customs and culture.
Third, pay attention to the details when shooting video. How the finished products of ceramics were born? We can make a stunt first, and draw some behind-the-scenes stories and tidbits from this exquisite ceramic product in front of us. Through the lens, some processing and production processes are recorded on the spot, and then the finished products are released. Let the audience marvel at the profoundness of this traditional craft. There are some hand-painted parts in ceramics, and this needs to dig up some themes. Make the audience curious. With curiosity, they will continue reading.
Finally, a good short video should pay attention to shooting skills and aesthetics. You can put some thought into the scenery. Polishing the finished product, showing the beauty of ceramics in all directions by pushing and pulling the moving lens. Then, interact with the audience and fans more. Keep online and offline synchronous communication.
Ceramics are common things in our life now. Why are ceramics so popular? You can also discuss this in the video. Show it. The works of many ceramic artists are also very good. You can also make an analysis of the works of the masters in your video and so on. # Fight the epidemic at home #
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