How do traditional door and window enterprises break through the bottleneck and successfully transform and upgrade?

In the past two years, with the words "intelligence", "internet plus" and "Industry 4.0" mentioned many times in the door and window industry, a large number of traditional door and window enterprises have been impacted by reality and have sought development through transformation and upgrading. At present, the development of traditional door and window industry is in a critical period of transformation and upgrading. In the process of development, bottleneck period is a difficult problem that every traditional door and window enterprise will face. So how do traditional door and window enterprises fill in the "short board" and skillfully use their unique advantages to enhance their strength, so as to achieve the success of enterprise transformation and upgrading?

Do a good job in internal management planning and retain talents.

In today's people-oriented society, people's dominant position and value should be fully respected. The management of door and window enterprises should not ignore the value of human existence. The humanization of management not only highlights the decision-making level and management ability of managers, but more importantly, such management meets the needs of social development and civilized progress, and also meets the psychological expectations of individuals.

Management should emphasize system, not restriction. Management should emphasize human nature, not human feelings. Where the system is reasonable, it needs humanization to make up. When human nature is uncontrollable, it needs to be institutionalized to restrain it. Humanized management is a management mode that pays full attention to human factors in the whole management process of door and window enterprises and takes fully tapping human potential as its own responsibility.

Respond to environmental protection policies and promote transformation and upgrading with green.

In today's society, the concept of environmental protection has long been deeply rooted in people's hearts. People demand higher and higher raw materials for doors and windows, which has certain economic practicability and environmental protection. People hope that indoor decoration can also belong to nature, and the materials used in decoration are all high environmental protection, zero formaldehyde and zero harm to human body. Therefore, door and window enterprises should choose high-quality raw materials, apply environmentally-friendly production technology and develop environmentally-friendly and healthy products. In addition, door and window enterprises should actively face the transformation and upgrading brought about by the price increase of raw materials, continuously deepen brand building, strengthen technological innovation, and increase the added value of products, thus improving product profits.

Improve the ability of independent innovation and promote development through innovation

The innovation ability of domestic door and window enterprises is in a relatively weak link, mainly manifested in the serious homogenization phenomenon, and everyone is wandering in a "plagiarism" environment. However, if the door and window enterprises want to transform and upgrade successfully, they must innovate and jump out of the homogenization cycle. From the past experience, the most successful door and window enterprises' vigorous development is often based on product innovation, and enterprises take innovation as their basic strategy to realize the growth of income, market share and customer loyalty. It can be said that innovation and development is a key step to help door and window enterprises increase profits. Therefore, door and window enterprises should not only think about developing bigger and more markets across borders, but also do a good job in product innovation and develop door and window products with independent intellectual property rights in order to win bigger and more markets.

Make use of superior resources to create one-stop service

With the continuous development of market economy and the improvement of people's consumption level, it can be clearly seen that the development mode of door and window enterprises is also subtly changing according to market changes: some enterprises have their own service industries, for example, some door and window enterprises do their own sales and transportation of raw materials and products, which can achieve one-stop service; Most door and window enterprises do some services themselves, and the rest rely on outsourcing services; Some enterprises simply let third parties do services. As a door and window enterprise, using its own advantages, from product sales to after-sales service, the cost is naturally lower and the cycle is relatively short. Linking production with market can create social benefits and added value.

Postscript:

With the continuous progress and development of science and technology, traditional door and window enterprises should keep up with the trend of the times to innovate and maintain the source of vitality for enterprise development. In the fierce competition in the door and window industry, traditional door and window enterprises can only seek secondary development through transformation and upgrading. If traditional door and window enterprises stick to tradition blindly and don't know how to innovate and develop, they will only be closer to the road of decline. At the same time, traditional door and window enterprises should pay attention to the problem of transformation and upgrading, and can't just talk without practice. Action is the safest step, and it is also an important step for door and window enterprises to regain market share.