# # The World Cup mascot developed by Chinese enterprises exploded around.

In 2022, FIFA World Cup Qatar 2022 is in full swing, and the mascot Raib has become the "new favorite of the world". This lovely and exotic cartoon image was designed and produced by Guangdong Cheche Culture Development Co., Ltd. located in Cheng Nan. A few days ago, the reporter walked into the automobile culture in Cheng Nan Goldman Sachs Science and Technology Industrial Park, revealed the story of "growth" of "Wanji" mascot Leibu, and pursued its footprint from Cheng Nan to the world. Entering the automobile culture, you are greeted by a box that stands high in the corner of the enterprise and is full of mascots and souvenirs. As one of the suppliers of the FIFA World Cup Qatar 2022 Organizing Committee, Chen Leigang, who is in charge of automobile culture, began to contact this organizing committee in 20 15. Chen Leigang also revealed that Car Culture is actively contacting the Organizing Committee of the 2030 Doha Asian Games, striving to make "Made in Dongguan" go global again.

What is the World Cup mascot developed around China enterprises? Come and have a look with me.

Reveal the secret! Raib, which is popular all over the world, actually has "Dongguan nationality"

Source: CCTV Finance

The opening of FIFA World Cup Qatar 2022 in 2022 brought vitality to this winter, as did the products surrounding the competition, such as the derivative of the mascot Raib, made in Dongguan, China.

Made overnight in Dongguan, including plush toys and hand-made mascot Raib.

Chen Leigang is the general manager of a cultural company in Dongguan, Guangdong Province. He is worried about how to make the mascot Raib lively.

Chen Leigang, general manager of a cultural company in Dongguan, Guangdong: For this mascot, the most difficult thing is the facial expression. The submissions we received were unremarkable. How to express the five senses is the soul of this mascot. Add the bridge of the nose, expose its bridge of the nose, make a three-dimensional sense of the mouth and chin, and finally it is very vivid.

This plush toy made in Dongguan finally stood out from the samples made by more than 30 companies around the world and was recognized by FIFA and the organizing committee. In the secondary development process of this product, from design and 3D modeling to proofing and production, all participating enterprises are from Dongguan.

The mascot of the World Cup, which is popular all over the world, is designed and produced by Dongguan Cheng Nan Enterprise.

In 2022, FIFA World Cup Qatar 2022 is in full swing, and the mascot Raib has become the "new favorite of the world".

This lovely and exotic cartoon image was designed and produced by Cheng Nan-based Guangdong Cheche Culture Development Co., Ltd. (hereinafter referred to as "Cheche Culture").

A few days ago, the reporter walked into the automobile culture in Cheng Nan Goldman Sachs Science and Technology Industrial Park, revealed the story of "growth" of "Wanji" mascot Leibu, and pursued its footprint from Cheng Nan to the world.

Stand out from more than 30 companies around the world.

Entering the automobile culture, you are greeted by a box that stands high in the corner of the enterprise and is full of mascots and souvenirs. Chen Leigang was busy answering the phone about the mascot design, while the other hand kept sorting out Raib with different images on the exhibition shelf.

Cheche Culture is a cultural and creative company dedicated to the design, development, production and sales of licensed products for large-scale sports events. As one of the suppliers of the FIFA World Cup Qatar 2022 Organizing Committee, Chen Leigang, who is in charge of automobile culture, began to contact this organizing committee in 20 15.

In 2020, his team made a sample of the first version of Raib, and after eight revisions, it was finally recognized by the organizing committee, and stood out from more than 30 companies around the world and presented to the world.

When talking about the secret of "going out of the circle", Chen Leigang bluntly said: "Our design fits the imagination of the World Cup Organizing Committee for mascots and is the soul."

The prototype of "Raib" is taken from Qatar's traditional costumes, and the whole body is bent from a complete plane. From a flat dumpling skin to a lovely toy in the hands of fans, it is "very difficult and highly technical". Chen Leigang said that there are two main core issues to be solved. "One is to let Leib, who has no hands and no feet,' stand up', and the other is to reflect its flight dynamics in plush technology."

Through process improvement and packaging design, these two problems have been solved, but what really makes "Wanji" Leibu stand out is its "nose bridge". The lack of three-dimensional "nose bridge" is a design problem that led many manufacturers to withdraw from the competition, and Chen Leigang and his team solved this problem perfectly.

Strong sports atmosphere attracts Dongguan to take root.

It is no accident that the automobile culture has come out of the circle after ten years of grinding a sword, but it is the fruit of Chen Leigang's deep cultivation of sports cultural and creative industries for more than ten years.

Over the years, he and his team have participated in the R&D and authorized product design of Beijing Olympic Games, Asian Games, London Olympic Games and other large-scale sports events, and accumulated profound industry experience and team resources.

Looking closely at the exhibition area of Cheche Culture Company, players' animation audio, South China Tiger plush toys, key chains, bracelets, backpacks, hats and other cultural and creative products around Hongyuan Club are dazzling.

On closer inspection, the primitive automobile culture has a special identity. Guangdong Hongyuan Basketball Club is the exclusive authorized store for peripheral derivatives, responsible for the development, design, production and sales of peripheral derivatives of Hongyuan Basketball Club.

As early as 20 13, Chen Leigang, who has certain industry experience, was attracted by the strong sports atmosphere in Dongguan, and decided to go south from Beijing with team resources, take root in Cheng Nan, Dongguan, and break into a new world.

"China basketball in Guangdong, Guangdong basketball in Dongguan, Guangdong Hongyuan Basketball Club in Cheng Nan. Let me see the market prospect of sports cultural creation here, hoping to win the R&D and design authorization of cultural creation products in CBA league. " Chen Leigang said frankly.

During his ten years in Cheng Nan, Chen Leigang made full use of the advantages of Dongguan's local industrial chain, actively seized the sports cultural and creative market, and successively participated in the research and development of cultural and creative products serving Sudirman Cup World Badminton Mixed Team Competition, International Basketball Asian Basketball Championship, World Basketball Cup and other events, which gradually enhanced the influence and strength of Dongguan enterprises and had deeper exchanges with Guangdong Hongyuan Basketball Club.

On June 5438-1October 065438, 2020, Cheche culture was officially authorized by Guangdong Hongyuan Basketball Club, which had a new collision with Cheng Nan sports culture.

Strive to make "Made in Dongguan" go to the world again.

Laib, the second development of automobile culture, appeared in the World Cup, which not only brought better economic benefits and wide popularity to enterprises, but also gave Chen Leigang stronger confidence.

Speaking of future planning, Chen Leigang said that he would continue to base himself on Cheng Nan, make good use of the identity and platform of exclusive derivative stores around Guangdong Hongyuan Basketball Club, explore more possibilities of sports cultural and creative industries, and help Cheng Nan to build a unique sports cultural and creative brand.

"For the cultural and creative development of Hongyuan Basketball Club, we are still in the initial exploration stage, and the results of the exploration are still satisfactory, but there is still much room for improvement in the future." Chen Leigang said.

It is understood that Cheche Culture and Hongyuan Basketball Club have jointly developed more than 100 cultural and creative products, which are mainly sold through e-commerce platforms and small program malls developed by the company. Among them, the cartoon image of basketball players is very popular with fans.

Chen Leigang also revealed that Car Culture is actively contacting the Organizing Committee of the 2030 Doha Asian Games, striving to make "Made in Dongguan" go global again.

Text/reporter Liu Zhibin

Figure/Yan Jiaxin, Xie Bingying