What are the steps and skills of SEO website optimization?

Website keyword selection: Whether the keyword selection is correct or not directly affects the positioning of customers and the ranking of websites in search engines.

It is recommended to choose long tail keywords. The positioning of long-tail keywords is more accurate than that of core keywords, which brings more accurate customers and is easier to optimize to the front position than core keywords.

Website structure: The website structure contains more contents, and each page of the website can be accessed through at least one text connection, and the website level should not exceed three layers as far as possible, so as to make a flat website.

superiority

In the long run, compared with keyword promotion, search engine optimization only needs to maintain the website to ensure that the website has keyword advantages and does not need to pay for each click of users, so it is much cheaper than bidding ranking.

In addition, search engine optimization can ignore the independence between search engines. Even if only one search engine is optimized, the ranking of the website in other search engines will be improved accordingly, so that enterprises can only achieve the effect of repeatedly paying for keyword promotion.