Traditional Culture Encyclopedia - Traditional stories - Will the traditional dealer model be eliminated?
Will the traditional dealer model be eliminated?
In the final analysis, the reason why dealers are difficult in business is that consumers have changed and are unwilling to spend in traditional channels. The manufacturer has changed and is no longer dependent on the dealer. They are all online and face customers directly. Production and consumption have changed, but dealers are still waiting and can only be phased out.
1, e-commerce, community group buying, B2B and other platforms have all impacted customers' online consumption. Offline stores have become places for customers to experience. Without sales, it is naturally difficult for dealers to do business.
2. When customers can directly search for factory outlets on Taobao, how many people are willing to go to offline stores for consumption? Dealers worked hard to put products on the shelves of offline stores and make products into brands. As a result, customers went directly to buy them online. Directly lead to dealer business is difficult to do.
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